The Conversion API (CAPI) Enhancer from Polar Pixel is a server-side tracking feature that allows advertisers to capture more detailed information from their ads. This feature helps improve ad data capture, which can lead to significant improvements in ad performance metrics (such as a decrease in Cost Per Purchase, increase in Return On Ad Spend, decrease in Cost Per Thousand (CPM), and a decrease in Cost Per Click (CPC).

To summarize, the CAPI Enhancer enables us to send the Polar Pixel data back to your ad platforms to train their algorithms so they can better target your audience and more efficiently serve ads. With this feature, you'll be equipped to spend less on ads and optimize your conversions without lifting a finger.

Here are 3 case studies from The Frankie Shop, Sage + Page and Yellow Pop and the results they had with using CAPI for less than 2 weeks!

By implementing server-side tracking with the Polar Pixel, more ad activity can be recorded. This leads to improved Match Quality Scores, leading to increased advertising efficiency and cost-effectiveness.
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Our CAPI is better than the Shopify Conversions API as Facebook develops and maintains the Shopify Conversions API: the data sent is subject to the same controls as Facebook pixel tracking (missing click_ids, missing conversions). Also, Shopify sends Conversions API data in batches every few hours while Polar sends the data back in real-time. So no more lost conversions!

You can read these case studies showcasing the results of the Polar CAPI on The Frankie Shop, Sage + Page and Yellow Pop

The implementation of the Conversion API Enhancer cannot deteriorate the performance. Rather, it only allows you to send more events than what the ads platforms are already seeing, hence, there is no risk of deterioration. The outcome will only lead to improvements in your ad platforms' algorithms.

This feature is available for all Shopify plans. To qualify for this add-on feature, there are a few additional conditions:

You should see this on Meta:

Feel free to schedule a demo with your Customer Success Manager or get in touch with us directly on the in-app chat. We’re happy to help you understand how the Polar Pixel and its Conversion API Enhancer can help grow your business

While you will need to install the Polar Pixel, our team will guide you through the process during an implementation call. After that, our team will handle the manual creation of the sync and closely monitor the results, providing you with weekly updates.

The setup process involves a few steps:

- First, you will need to install the Polar Pixel. For instructions on this, you can refer to our guide: “How-To: Polar Pixel Installation & Tracking Parameter Setup Guide”.

- After installing the Polar Pixel, schedule an implementation call to review the health of the Pixel, or get in touch with your CSM.

If you match all the conditions here,

- We'll request access to your Facebook accounts, so you only have to approve it

- You'll need to send us an Access Token (instructions below)

- The Polar team will manually create the sync that will refresh every 15 minutes and push the data back to Facebook. For the 2 first weeks, you need to keep the spend about the same as it was in the previous weeks. This will allow us to have a good before/after analysis

- We will closely monitor it and provide weekly updates on the results.

How to create an access token on Meta
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After finishing the steps above, contact your CSM so they can accept the TikTok invitation and initiate your Conversion API setup