If you use the Polar Pixel add-on to gain insight into your attribution data in Polar, you can customize both the attribution model itself as well as this click look back window. By default, the Polar Pixel uses a First-Click model.

By customizing the attribution model or click look back window in Polar Analytics, you can get a clearer understanding of how different marketing channels contribute to conversions and sales. By choosing the right attribution model (like first-click or last-click), you can assign appropriate credit to each touchpoint in the customer journey, providing insights into which channels are most effective. Adjusting the click look back window allows you to control the time frame within which a click is considered a contributing factor to better align with your purchase period, helping you better gauge the impact of short-term and long-term marketing efforts.

If you'd like to learn more about our attribution models and how to customize them, this article details how you can adjust that in both Acquisition and Custom Reports.

If you'd like to adjust your click look back window in Polar, you can easily do so by editing the "Click Look Back Window in Days" filter either within your Channel Performance table or within a Custom Report.