To have access to the full list of metrics available for Google Ads, you can check it in the Custom Reports
RAW (taken directly from Google Ads)
Clicks
Conversion Value
Conversion Value (All)
Conversions
Conversions (All)
Cost
Impressions
COMPUTED (calculated from raw metrics based on Google Ads definitions)
Average Conversion Value
Average Conversion Value (All)
Cost per Conversion
Cost per Conversion (All)
CPC
CPM
CTR
Order Rate
Order Rate (All Conversions)
Revenue per Click
Revenue per Click (All)
Revenue per Impression
Revenue per Impression (All)
ROAS
ROAS (All)
Don't see the metric you are looking for? You can easily import extra metrics and dimensions beyond what's included in our standard datasets.