Go High Level LevelUp Summit Experience & Review | GHLCRM.US

The GoHighLevel for Agencies community comes together at LevelUp for a mix of product announcements, agency education, networking, workshops, breakout sessions, and direct access to people building and operating businesses around the HighLevel ecosystem.

For 2026, HighLevel has scheduled LevelUp for October 26–29 at the Hilton Anatole in Dallas, Texas, with an optional Encore Day on October 30. The company is promoting more than 300 product features and updates, 60+ speakers, 1,000+ entrepreneurs and business leaders, and 80+ learning and networking opportunities.

Because LevelUp 2026 has not yet occurred as of October 5, this review does not pretend to describe a future event from firsthand experience. Instead, it combines the verified 2026 agenda with HighLevel's official recap of LevelUp 2025 to answer the practical question:

What is the LevelUp experience actually like, and is it potentially worth attending for an agency owner?

For the broader platform and agency operating model, see our GoHighLevel for Agencies guide.

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LevelUp is HighLevel's flagship in-person event for people building businesses around its platform and related marketing, automation, SaaS, AI, and agency strategies.

It brings together several experiences that would normally be separate:

Product Conference

Agency Conference

Marketing Conference

Networking Event

Training Event

HighLevel Community Gathering

That combination is what makes LevelUp different from simply watching product tutorials online.

HighLevel's official recap says LevelUp 2025 brought together more than 1,000 marketers, SaaSPRENEURs, and agency owners at the Dallas Hilton Anatole.

A separate official LevelUp recap summarizes the event as three days with 1,500+ marketers and 50+ expert speakers.

The experience included:

Major Keynotes

Product Reveals

Breakout Sessions

AI and Automation Training

Networking

Awards

Community Events

and an additional:

Encore Day

for attendees with the relevant access.

HighLevel's 2025 recap particularly emphasized AI, automation, product announcements, and practical agency growth strategies.

That history provides a useful baseline for understanding what HighLevel is planning for 2026.

The official 2026 agenda currently runs from:

Monday, October 26

through:

Thursday, October 29

with optional:

Encore Day — Friday, October 30

at the Hilton Anatole in Dallas.

Rather than four identical conference days, the schedule gives different days different purposes.

The basic journey is:

Arrival & Networking

↓

Main Stage

↓

Product & Deep Dives

↓

Fireside + Closing

↓

Optional Encore Day

This structure matters when deciding how to use your time.

Monday, October 26 begins at noon.

HighLevel currently lists:

Registration

Exhibitor Hall

Swag

Open Office Hours

AI Dev Center

LevelUp Kickoff

and an:

Affiliate Welcome Party

on the opening-day schedule.

This is not simply a travel day.

For an agency owner, it may be one of the best opportunities to begin networking before the main conference schedule becomes crowded.

Imagine arriving only when the first major keynote starts.

You immediately enter:

Crowds

Sessions

Announcements

Breakouts

You are consuming information.

Day 1 gives you an opportunity to do something different:

Meet People

↓

Understand the Venue

↓

Visit Exhibitors

↓

Ask Questions

↓

Identify People to Reconnect With

↓

Prepare for Main Sessions

That can make the rest of the event more productive.

Tuesday, October 27 is structured around the main conference experience.

The published schedule includes:

Opening Remarks

Opening Keynote

LevelUp Day

HighLevel Co-Founder Q&A

Breakout Sessions

Exhibitor Networking

and evening community activities.

This is likely to be one of the highest-information days.

But trying to record every sentence is usually not the best strategy.

For every session, divide your notes into:

This prevents your notes from becoming:

50 Pages of Information

and:

Zero Implementation

The 2026 agenda includes a HighLevel Co-Founder Q&A.

For agencies, this type of session can matter because it can provide context around:

Product Direction

Platform Priorities

Agency Needs

SaaS

AI

Automation

Future Development

The useful question is not merely:

“What feature is coming?”

It is:

“Where is HighLevel going?”

Product direction can affect longer-term agency decisions.

Wednesday, October 28 is positioned as the builder-focused day.

HighLevel describes the morning around roadmap reveals and the afternoon around deeper practical sessions, breakouts, panels, and hands-on experiences.

For agencies, this may be one of the most operationally useful parts of LevelUp.

The journey becomes:

Announcement

↓

Understand

↓

See Application

↓

Ask Questions

↓

Test

↓

Bring Idea Back to Agency

This is much more valuable than simply hearing that a feature exists.

HighLevel currently advertises:

300+ features and updates

to be revealed live by the company's co-founders.

However, the number itself should not be the main attraction for an agency.

An agency does not need 300 new tools.

It needs perhaps:

5–10 Changes

that meaningfully improve:

Lead Generation

Sales

Automation

Client Delivery

Support

Retention

or:

Margins

The value is in identifying those few changes.

A common conference mistake is:

Feature Announced

↓

Excitement

↓

Immediately Enable

A stronger process is:

Feature Announced

↓

Record

↓

Verify Availability

↓

Check Pricing

↓

Test

↓

Determine Client Fit

↓

Create SOP

↓

Deploy

That distinction becomes particularly important when an announcement involves AI or automation.

Thursday, October 29 has a somewhat different rhythm.

The published schedule includes:

VIP Breakfast

Keynotes

Breakout Sessions

Lunch

Closing Keynote

LevelUp Wrap-Up

Exhibitor Networking

and the transition into Encore activities.

HighLevel describes the final day as lighter on sessions and heavier on people.

That can actually make it strategically valuable.

Conference attendees often become less engaged on the final day.

Instead, use it for:

Follow-Up Conversations

Introductions

Contact Exchanges

Questions

Partnership Discussions

Implementation Planning

You already spent the previous days learning.

Now ask:

Who should I stay connected with after Dallas?

Encore Day is an optional additional experience scheduled for:

Friday, October 30

after the main LevelUp event.

HighLevel currently lists the Encore Day upgrade at $997, requiring a base General Admission or VIP ticket.

The company positions Encore differently from the main conference.

It is designed as a smaller, more hands-on environment with:

Additional Keynotes

Co-Founder Fireside Chat

Networking Lunch

HighLevel Leadership Access

Working Sessions

Additional Networking

and:

Main Stage Recordings

included with the upgrade.

HighLevel describes Encore as more of a working session than simply another full conference day.

That changes the potential value.

Main LevelUp:

Learn + Discover + Network

Encore:

Go Deeper + Ask + Build + Connect

An agency owner who values direct implementation and smaller-group interaction may evaluate Encore differently from someone attending primarily for keynotes.

This is an important detail.

HighLevel's current FAQ says:

Main Stage sessions are recorded

but recordings are included with the:

Encore Day upgrade

rather than automatically with General Admission or VIP.

That changes how attendees should plan.

Without recordings:

Choose Sessions Carefully

Take Better Notes

Coordinate With Team Members

Document Action Items

With Encore recording access:

You may have more flexibility to revisit Main Stage material later.

HighLevel says General Admission includes:

Keynotes

Breakout Sessions

Exhibition Hall

Networking

2027 Roadmap Reveal

Awards Ceremony

Q&A Sessions

Sponsor Offers

and:

LevelUp 2026 Swag

VIP adds:

Prime Seating

Private VIP Lounge

Included Meals

Bar Access

and:

Full Swag Bag.

Therefore, the choice is not simply:

Can I access LevelUp?

Both ticket types provide access to the core conference.

The question is:

How much convenience and upgraded access do I value?

The value can be divided into five categories.

You learn where HighLevel is moving.

You hear strategies from operators, marketers, agency owners, and other speakers.

You meet people operating within the same ecosystem.

You identify ways to improve your own agency.

You may discover:

Partners

Tools

Affiliates

Service Providers

Potential Clients

Potential Collaborators

The value of each category will differ by attendee.

Product information eventually becomes available online.

Documentation can be read later.

Videos can teach software.

What is more difficult to recreate is:

Person A

meets:

Person B

who introduces:

Person C

which creates:

Opportunity D

That is one of the strongest arguments for attending an in-person industry event.

HighLevel's 2025 recap specifically emphasizes the community and collaboration component of the summit, not just the presentations.

Do not arrive with:

“I want to network.”

Define a target.

For example:

5 Agency Owners

3 SaaS Operators

2 Potential Integration Partners

2 HighLevel Experts

3 People Serving My Niche

Now networking becomes measurable.

Avoid spending several minutes explaining your entire company.

A simple structure works better:

Who You Help

What You Help Them Achieve

Why You're at LevelUp

For example:

“We run an agency serving local service businesses. I'm here to learn how other agencies are using AI and SaaS to improve client retention.”

That creates an easier conversation.

The exhibitor hall is open across multiple parts of the 2026 schedule.

Do not treat exhibitors only as vendors trying to sell something.

Use the hall to research:

Integrations

Agency Services

Technology

Implementation Partners

Specialized Solutions

Ecosystem Trends

Ask:

What problem do you solve that HighLevel does not solve natively?

That question can quickly reveal whether an exhibitor is relevant.

The opening-day schedule currently includes open office hours.

If you have difficult platform questions, prepare them before arriving.

Bad question:

“How can I grow my agency?”

Better question:

“We're using this workflow across 40 sub-accounts, and this specific step creates a fulfillment bottleneck. What architecture would you recommend?”

Specific questions produce more useful answers.

Two weeks before the event, ask your team:

What HighLevel problem wastes the most time?

What feature don't we understand?

What integration causes trouble?

What workflow is difficult to scale?

What client request can't we fulfill efficiently?

Where are our SaaS margins weak?

Turn those answers into your conference question list.

When a feature is announced, classify it.

Could it create a new paid service?

Could it make clients less likely to leave?

Could it reduce staff work?

Could it replace another software subscription?

Could it make HighLevel easier for clients to use?

Looks impressive but solves no current problem.

Only the first five deserve immediate attention.

This expectation is supported by recent LevelUp history rather than speculation about unreleased 2026 announcements.

HighLevel's official 2025 recap states that AI was central to the event and that the roadmap included more than 300 new features.

For an agency, AI sessions should be evaluated around actual workflows:

Lead Response

Qualification

Booking

Customer Service

Internal Operations

Content

Sales

CRM Management

Do not leave with only:

“We need more AI.”

Leave with:

“We will test AI in this specific workflow.”

The event can have different value depending on agency maturity.

Potential value:

Platform Understanding

Implementation Ideas

Community

Best Practices

Potential value:

Operational Efficiency

New Offers

Advanced Automation

Partnerships

Potential value:

Packaging

Client Onboarding

Product Roadmap

Retention

Rebilling

Scalable Fulfillment

Potential value:

Relationships

Strategic Direction

Leadership Access

Early Product Intelligence

The more mature the business, the more the value may shift from basic training toward relationships and strategy.

When evaluating whether LevelUp is worth attending, calculate:

Ticket

Flight

Hotel

Ground Transportation

Meals Not Included

Time Away From Business

Optional Encore

=

Total Attendance Cost

Do not evaluate the ticket price alone.

Suppose the trip requires five working days.

If your time is valuable to the agency, that is a real cost.

Therefore:

Total Event Cost

should include:

Direct Cost

Opportunity Cost

Then ask whether the event can reasonably produce enough:

Knowledge

Relationships

Operational Improvements

Partnership Opportunities

or:

Revenue Opportunities

to justify that investment.

Do not use vague measurements such as:

“It was inspiring.”

Create measurable categories.

Did you discover a native HighLevel capability that replaces another tool?

Did a new workflow reduce fulfillment hours?

Did a relationship create a client or partnership?

Did an implementation improve client value?

Did the event prevent expensive implementation mistakes?

Then calculate:

Estimated Business Value - Total Attendance Cost = Estimated Net Value

Not every benefit can be measured perfectly, but the exercise forces better thinking.

Suppose total attendance costs:

$3,500

After LevelUp, the agency:

Replaces $200/month of unnecessary software

and implements a workflow saving:

10 staff hours/month

while also developing one meaningful partnership.

Annual software savings alone become:

$200 × 12 = $2,400

If the operational savings and partnership create additional value, the event could justify its cost.

But the opposite is also possible.

If you:

Attend

↓

Take Notes

↓

Return Home

↓

Implement Nothing

then the ROI may be poor regardless of how good the conference was.

A conference does not improve an agency automatically.

The actual sequence is:

Attend

↓

Learn

↓

Prioritize

↓

Implement

↓

Measure

Only the last two stages create operational value.

This is why your post-event plan should exist before you travel.

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Within 72 hours of returning, organize everything you learned into three categories.

High-value and low-complexity.

Potentially valuable but needs validation.

Interesting but not currently important.

Then assign:

Owner

Deadline

Success Metric

to every item in:

Implement Now

Without ownership, conference notes tend to disappear into cloud storage.

Within one week, hold a team meeting.

Discuss:

Top Five Product Changes

Top Five Business Lessons

Three Workflows to Test

Two Tools to Reconsider

Three Relationships to Follow Up

One Offer to Improve

That is enough.

Do not present 300 announcements to the team.

Filter them first.

Networking loses value when follow-up happens months later.

Within a few days:

Send Message

↓

Mention Conversation

↓

Provide Context

↓

Suggest Next Step

Avoid:

“Great meeting you!”

with no purpose.

Better:

“Great discussing agency onboarding at LevelUp. You mentioned your snapshot process; I'd like to continue comparing how our teams handle deployment.”

Specific context makes follow-up more useful.

HighLevel specifically recommends bringing a laptop if you want to follow along during product reveals.

That makes sense for:

Hands-On Work

Product Testing

Notes

Account Review

But avoid spending the entire conference working inside your laptop.

You traveled to an in-person event.

Use the in-person component.

HighLevel recommends business cards and comfortable shoes.

A practical conference kit might also include:

Laptop

Charger

Portable Battery

Notebook

Business Cards

Comfortable Shoes

Light Layer

Prepared Questions

Most importantly:

A Clear Goal

HighLevel's current FAQ lists the general event dress code as:

Business Casual

and recommends layers for Dallas weather.

The agenda also includes an awards gala with black-tie positioning, so attendees planning to participate should prepare accordingly.

The Hilton Anatole is the official LevelUp venue.

HighLevel has arranged a room block, subject to availability, and says registered attendees receive accommodation booking information after ticket purchase.

Staying at the venue can potentially reduce:

Transportation

Travel Time

Risk of Missing Sessions

and make spontaneous networking easier.

But compare the actual room cost with nearby options before deciding.

VIP is not automatically necessary.

Consider VIP if you strongly value:

Prime Seating

Private Lounge

Included Meals

Bar Access

VIP Convenience

and the upgraded experience.

General Admission still includes the main educational components such as keynotes, breakouts, networking, exhibition hall access, roadmap reveal, Q&A sessions, and awards access.

For a budget-conscious attendee, GA may provide the core educational value.

Encore is a more interesting decision.

Current price:

$997 add-on

with a base ticket required.

Potential benefits include:

Additional Sessions

Smaller Environment

Leadership Access

Co-Founder Fireside Chat

Networking Lunch

Main Stage Recordings

Additional Networking

It may be easier to justify for someone seeking deeper relationships and implementation access than for someone who only wants the standard conference content.

LevelUp may be particularly relevant for:

HighLevel Agency Owners

SaaS Agency Operators

HighLevel Power Users

Automation Specialists

Affiliate Marketers

Consultants

Marketing Agencies

CRM Implementers

Teams Building HighLevel-Based Services

The more your business depends on HighLevel, the more valuable direct product and ecosystem knowledge can become.

An in-person event may provide less value if:

You Rarely Use HighLevel

Travel Costs Are Disproportionately High

You Cannot Implement What You Learn

You Only Want Basic Product Tutorials

Your Business Has More Urgent Operational Priorities

There is nothing wrong with skipping an event when the economics do not make sense.

Online education offers:

Lower Cost

Flexible Timing

Replay

Focused Learning

LevelUp offers:

Live Product Context

In-Person Networking

Community

Direct Conversations

Event Energy

Concentrated Learning

The two are not necessarily competitors.

A strong operator can use online resources for continuous learning and attend LevelUp selectively for relationships, strategic context, and major platform developments.

Based on HighLevel's official 2025 recap and the published 2026 agenda, LevelUp's strongest differentiator appears to be the combination of:

Product

People

Strategy

Implementation

The 2025 event demonstrated that HighLevel can bring a large international agency and SaaS community together while simultaneously releasing major product updates.

The 2026 agenda expands that format with:

300+ planned product updates

60+ speakers

80+ learning/networking opportunities

Co-Founder Q&A

Breakouts

Exhibitor Networking

AI Dev Center

and an optional:

Encore Day.

That makes the event potentially valuable for serious HighLevel operators.

But the ROI still depends heavily on preparation and execution.

Agencies can hear about product changes and immediately consider their business implications.

Networking is built throughout the schedule rather than confined to one evening.

Attendees are not limited to large main-stage presentations.

Q&A and fireside formats can provide useful platform context.

The product/deep-dive emphasis can turn announcements into implementation ideas.

Encore provides an additional layer for attendees who want more direct engagement.

Hundreds of announcements plus dozens of speakers can make prioritization difficult.

Flights, accommodation, tickets, meals, and time away from work can make total attendance expensive.

Multiple useful sessions can occur within a limited schedule.

Returning with too many ideas can create distraction rather than improvement.

Simply being in the room does not create valuable relationships.

HighLevel currently says Main Stage recordings are associated with the Encore Day upgrade rather than automatically included with GA or VIP.

These are not necessarily reasons to avoid LevelUp.

They are reasons to prepare.

Use this sequence.

Define:

3 Problems

3 People You Want to Meet

3 Product Questions

3 Business Questions

Capture:

Insight

↓

Possible Action

↓

Business Value

Review notes.

Choose:

Top Three Lessons

Do not wait until you return home.

Within 72 hours:

Prioritize

↓

Assign

↓

Implement

↓

Follow Up

Then measure results.

After the event, score your experience across:

The final row is the most important.

LevelUp is HighLevel's flagship in-person conference for agency owners, SaaS operators, marketers, entrepreneurs, affiliates, platform users, and members of the wider HighLevel ecosystem. It combines product announcements, education, networking, breakout sessions, Q&A, exhibitions, and community events.

LevelUp 2026 is scheduled for October 26–29, 2026, with an optional Encore Day on October 30.

LevelUp 2026 is being held at the Hilton Anatole in Dallas, Texas.

No. As of October 5, 2026, LevelUp 2026 has not yet taken place. This article therefore uses HighLevel's confirmed 2026 agenda and official historical recap rather than presenting future experiences as completed events.

HighLevel's official LevelUp recap describes the 2025 event as bringing together 1,500+ marketers, with more than 50 expert speakers.

HighLevel currently advertises 300+ features and updates to be revealed live by its co-founders.

HighLevel currently advertises 60+ expert speakers, which it describes as its largest LevelUp lineup yet.

HighLevel says GA includes keynotes, breakout sessions, exhibition hall access, networking, the 2027 roadmap reveal, awards ceremony, Q&A sessions, sponsor offers, and a LevelUp 2026 swag item.

HighLevel says VIP adds prime seating, a private VIP lounge, included meals and bar access, and a full swag bag.

HighLevel says Main Stage sessions are recorded, but access to those recordings is currently included with the Encore Day upgrade rather than standard GA or VIP admission.

Encore Day is an optional additional day scheduled for October 30, featuring additional sessions, a co-founders fireside chat, networking, meals, closer interaction with HighLevel leadership, and Main Stage recordings.

HighLevel currently lists the Encore Day upgrade at $997, with a base GA or VIP ticket required.

Yes, particularly if you want to follow along with product reveals or practical sessions. HighLevel specifically recommends bringing a laptop, business cards, and comfortable shoes.

It can be, especially for agencies heavily invested in HighLevel that can use the event for product intelligence, implementation ideas, partnerships, networking, and business strategy. Whether it is financially worthwhile depends on total travel cost, agency maturity, objectives, and—most importantly—whether the lessons are implemented afterward.

The Go High Level LevelUp Summit experience is best understood as the intersection of:

HighLevel Product

Agency Education

Business Strategy

Community

Networking

LevelUp 2025 demonstrated the scale of this model, bringing together more than 1,000 attendees according to HighLevel's detailed recap, while its dedicated recap page reports 1,500+ marketers and 50+ speakers. AI, automation, product announcements, business strategy, and community were major themes.

LevelUp 2026 is positioned to continue and expand that format.

HighLevel currently promises:

300+ Product Features and Updates

1,000+ Entrepreneurs and Business Leaders

60+ Speakers

80+ Learning and Networking Opportunities

across the Dallas event.

But those numbers alone do not determine whether the summit is worth attending.

The real equation is:

Preparation

Relevant Sessions

Useful Conversations

New Relationships

Implementation

=

Potential LevelUp Value

An agency that attends without a plan may return with hundreds of notes.

An agency that arrives with clearly defined problems can return with:

Better Workflows

Stronger Relationships

New Product Knowledge

A Clearer Technology Roadmap

Potential Partnership Opportunities

and:

Specific Actions to Implement

That is the difference between treating LevelUp as an event and treating it as an investment.

For agency owners considering the trip, define what success means before buying the flight.

Know:

Who you want to meet.

What you want to learn.

Which problems you want to solve.

What you will test when you return.

Then judge the experience based on what changes inside the business afterward—not simply on how exciting the conference felt.

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