Go High Level LevelUp Summit Exhibitors Guide | GHLCRM.US

The GoHighLevel LevelUp Summit Exhibitors Guide helps agencies, software companies, service providers, Marketplace developers, and other eligible businesses understand how to approach exhibiting at HighLevel's flagship LevelUp event.

For 2026, HighLevel has announced:

LevelUp 2026

October 26–29, 2026

Hilton Anatole

Dallas, Texas

The event brings together agency owners, entrepreneurs, affiliates, SaaS operators, developers, service providers, and businesses working throughout the HighLevel ecosystem.

For exhibitors, the opportunity is bigger than simply placing a logo on a booth.

A strong strategy is:

Define Audience → Build Offer → Design Booth Experience → Capture Leads → Qualify → Follow Up → Measure Revenue

For agencies considering the wider business opportunity around the platform, see our GoHighLevel for Agencies guide.

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LevelUp is HighLevel's major annual community and business event.

The 2026 event includes:

keynote sessions;

breakout sessions;

exhibition hall;

networking;

HighLevel product and roadmap content;

awards;

Q&A sessions;

sponsor offers;

community activities.

HighLevel currently describes the exhibition hall as a place where attendees can discover tools and technologies used by growing agencies.

That creates a natural environment for companies selling into the HighLevel ecosystem.

HighLevel's current official event information lists:

Dates: October 26–29, 2026

Venue: Hilton Anatole

City: Dallas, Texas

Exhibitors should confirm final logistics directly with HighLevel because schedules, floor assignments, setup requirements, and event details can change.

HighLevel's official 2026 exhibitor application provides a useful audience breakdown.

It currently presents the audience approximately as:

These figures are especially important for exhibitor planning.

The audience is not simply a general digital-marketing crowd.

A significant portion is positioned around agencies and HighLevel users.

Imagine a company selling:

white-label fulfillment;

AI automation;

lead generation;

agency operations;

client onboarding;

reputation management;

reporting;

HighLevel Marketplace software.

The audience alignment can be strong because many attendees are already operating inside or evaluating the HighLevel ecosystem.

Instead of spending the first five minutes explaining what a CRM agency does, an exhibitor may be able to move more quickly toward:

Problem → Solution → Demo → Qualification

That can improve the quality of conversations.

HighLevel's current event website states that LevelUp 2026 has:

41 exhibitors across six tiers

at the time of our review.

Because the event is still approaching, the exhibitor lineup may change.

Treat the official event website as the current source of truth rather than assuming a static exhibitor list.

HighLevel's event materials use multiple exhibitor tiers.

The current official materials and prior exhibitor directory show tier structures such as:

Diamond;

Platinum;

Gold;

Silver;

Bronze;

Launch Pad.

However, availability, benefits, placement, pricing, and inventory should be confirmed directly with the LevelUp exhibitor team.

Do not assume that a tier offered in a previous year has identical pricing or benefits in 2026.

Exhibiting can make sense for businesses whose ideal customer overlaps with the HighLevel ecosystem.

Examples include:

SaaS companies;

HighLevel Marketplace developers;

agency fulfillment providers;

white-label service providers;

automation specialists;

AI companies;

lead-generation providers;

marketing technology businesses;

consultants;

training companies;

other complementary service providers.

The key question is:

Are LevelUp attendees likely to become customers, partners, users, or distribution channels for our business?

If the answer is no, exhibition visibility alone may not justify the investment.

The official LevelUp exhibitor application specifically asks applicants whether they have:

an active app in the HighLevel Marketplace.

That makes Marketplace developers particularly relevant to the exhibitor ecosystem.

For an app developer, LevelUp can potentially create opportunities to:

demonstrate the product;

meet agency owners;

collect product feedback;

build integrations;

find distribution partners;

increase Marketplace awareness.

Exhibition opportunities are not necessarily limited to traditional software vendors.

An agency with a specialized offer could potentially use an event to demonstrate:

niche expertise;

fulfillment;

white-label services;

implementation;

automation systems;

client acquisition services.

The key is differentiation.

A generic:

"We do marketing"

message is difficult to remember.

A specific:

"We help dental agencies automate missed-call recovery"

is easier to understand.

HighLevel's official exhibitor application highlights three major themes:

Amplify Your Brand

Build Powerful Connections

Exclusive Sponsorship Opportunities

The exhibitor pitch focuses on getting brands in front of agency owners, entrepreneurs, affiliates, and other ecosystem participants.

That makes LevelUp both:

a visibility event

and:

a relationship-building event.

Buying a booth does not guarantee customers.

The booth creates:

Opportunity for Attention

The exhibitor still needs to convert attention into:

conversation;

qualification;

contact information;

follow-up;

sales.

The complete funnel is:

Traffic
↓
Conversation
↓
Qualification
↓
Lead Capture
↓
Follow-Up
↓
Demo
↓
Opportunity
↓
Customer

Without this funnel, the event can become an expensive branding exercise.

Before applying, define the primary goal.

Possible goals include:

qualified leads;

Marketplace installs;

agency partnerships;

affiliate relationships;

product demos;

brand awareness;

customer meetings;

strategic partnerships;

product research.

Choose one primary goal and a few secondary goals.

For example:

Primary Goal: 100 qualified agency leads

Secondary Goal: 20 partner conversations

Secondary Goal: 30 live product demos

This makes the event measurable.

"Get more leads" is too vague.

Define what a qualified lead means.

For example:

Agency Owner

10+ Clients

Uses HighLevel

Needs Our Product

Decision Maker

Now the booth team knows who deserves deeper attention.

Before the event, define:

agency size;

client count;

revenue range;

industry;

HighLevel experience;

pain point;

budget;

decision authority.

For example:

Ideal Prospect

Agency owner

20–100 sub-accounts

Growing fulfillment workload

Uses HighLevel daily

Needs white-label operations

Has purchasing authority

This allows booth staff to qualify conversations quickly.

HighLevel's official exhibitor data indicates that a large share of attendees are established agencies or agencies looking to scale.

That means exhibitor messaging should focus on outcomes that matter to those businesses.

Examples:

increase agency margin;

reduce fulfillment time;

improve client retention;

automate onboarding;

generate more appointments;

improve reporting;

reduce manual operations;

add new recurring revenue.

Features matter.

Business outcomes are easier to understand.

A visitor walking through an exhibition hall may only give a booth a few seconds of attention.

The message should quickly communicate:

Who is this for?

What problem does it solve?

What result does it create?

A useful formula is:

We Help [Audience] Achieve [Outcome] Without [Major Pain Point].

For example:

"We help HighLevel agencies automate client onboarding without building every workflow from scratch."

Specificity improves comprehension.

A product may have:

40 features;

15 integrations;

8 pricing tiers;

dozens of use cases.

The booth does not need to explain all of them immediately.

Start with one strong reason to stop.

Then:

Hook
↓
Conversation
↓
Problem
↓
Relevant Feature
↓
Demo

This creates a more natural experience.

If the product can be demonstrated, design a short demo.

A good event demo might take:

3–7 minutes

rather than 30 minutes.

Show:

Problem
↓
Product Action
↓
Result

For example:

Lead Arrives
↓
Automation Processes Lead
↓
AI Responds
↓
Appointment Booked

The attendee should understand the value quickly.

Not every visitor needs the same demonstration.

Create:

For passing traffic.

For interested prospects.

For highly qualified decision-makers.

This prevents long demonstrations from creating a queue while allowing serious prospects to go deeper.

HighLevel's current exhibitor application identifies sponsorship opportunities beyond the standard exhibition presence.

Published examples include:

Swag Book Features

with half-page, full-page, or two-page options;

VIP Lounge Sponsorships

for visibility with VIP attendees;

Branded Activations

for more interactive promotional experiences.

HighLevel also indicates that additional sponsorship opportunities can be available.

Exact pricing and inventory should be requested directly through the exhibitor inquiry process.

HighLevel's public exhibitor application does not provide a complete universal public price list for every 2026 booth and sponsorship configuration.

Therefore, businesses should not budget based on an unofficial article or previous-year pricing alone.

Request the current exhibitor package.

Ask for:

booth cost;

deposit;

included passes;

space dimensions;

sponsorship options;

add-on pricing;

payment schedule;

cancellation terms.

HighLevel's current LevelUp 2026 Exhibitor Terms state that exhibitors are required to pay a deposit after execution of the agreement.

The published terms specify:

10% of the cost of the reserved booth slot

as the deposit amount.

The terms currently provide a 14-day period for payment of that deposit after execution of the agreement.

The remaining fees are then governed by the applicable agreement and addendum.

Always review the actual contract before committing.

HighLevel's current 2026 Exhibitor Terms state that subletting or sharing exhibit space is prohibited.

This is important for businesses considering:

splitting a booth;

reselling part of the booth;

bringing another company into the space.

Do not assume those arrangements are permitted.

Review the contract before creating joint exhibition plans.

HighLevel currently provides a dedicated LevelUp 2026 exhibitor application.

The form requests information including:

full name;

email;

organization;

phone;

whether the organization has an active HighLevel Marketplace app;

type of opportunity the applicant is interested in.

Submitting the inquiry is the starting point.

It does not mean the exhibitor has automatically been accepted.

These are different stages.

A practical sequence is:

Interest
↓
Application/Inquiry
↓
HighLevel Review
↓
Opportunity Discussion
↓
Agreement
↓
Payment
↓
Booth Planning
↓
Event

Do not make non-refundable travel or booth-production commitments until the relevant event arrangements are confirmed.

Booth cost is only one part of the expense.

A realistic budget can include:

exhibitor fee;

sponsorship;

travel;

hotel;

booth graphics;

display hardware;

shipping;

swag;

staff;

meals;

lead capture;

promotional offers;

follow-up;

opportunity cost.

The actual investment is:

Exhibition Fee + Event Operations

not merely:

Booth Price

Suppose the complete event costs:

$15,000

and your average first-year gross profit per customer is:

$3,000.

Simplified break-even:

$15,000 ÷ $3,000 = 5 customers

You would need approximately five customers at that contribution level to recover the event investment.

This is an illustrative calculation, not a LevelUp pricing claim.

Many B2B event deals close after the conference.

Track:

Leads

Qualified Leads

Demos

Opportunities

Pipeline Value

Customers

Revenue

The event may produce significant pipeline even if few customers purchase at the booth.

Attendees may respond better to an offer connected to the event.

Examples include:

extended demo;

implementation bonus;

event-only consultation;

partner package;

special onboarding;

limited trial.

The offer should make business sense.

Do not create a huge discount merely to generate booth traffic.

HighLevel's official LevelUp information states that attendee access includes special offers from sponsors.

This creates a natural opportunity for participating sponsors to design an event-specific offer.

A good offer should be:

easy to understand;

easy to claim;

easy to track;

relevant to the audience.

Create a LevelUp landing page.

For example:

Brand

Value Proposition

Demo

Event Offer

Form

Calendar

This provides a consistent destination for:

QR code;

business card;

booth signage;

follow-up email.

It also makes event attribution easier.

Inside HighLevel, an exhibitor could create a practical event pipeline such as:

LevelUp Lead

↓

Qualified

↓

Demo Booked

↓

Demo Completed

↓

Proposal

↓

Won

↓

Lost

This is a recommended operational structure rather than an official HighLevel LevelUp template.

Tag or identify contacts with an event source such as:

LevelUp 2026

This allows the business to report on:

lead volume;

appointments;

opportunities;

customers;

revenue.

Without attribution, calculating event ROI becomes difficult.

QR codes can connect physical event traffic to a digital funnel.

Possible destinations include:

demo booking;

free resource;

trial;

special offer;

product page;

Marketplace listing.

Avoid sending every visitor to a generic homepage.

The destination should continue the booth conversation.

At a busy event, long forms reduce completion.

Collect only what you need initially.

For example:

Name

Email

Company

Role

Primary Need

Then enrich the lead through conversation or follow-up.

Do not turn the booth into a long application process unless qualification requires it.

Booth conversations should identify fit.

Useful B2B questions include:

How are you currently using HighLevel?

How many client accounts do you manage?

What are you trying to improve?

What is slowing your agency down?

Which tools are you using now?

Who handles this area today?

These questions uncover context.

Qualification should feel conversational.

A better sequence is:

"How are you using HighLevel today?"

then:

"What are you trying to improve this year?"

The answers naturally reveal:

business model;

scale;

problem;

urgency.

Not every scanned badge should receive the same follow-up.

Create simple categories.

Strong fit.

Active problem.

Decision authority.

Near-term intent.

Good fit.

Interest exists.

Timing unclear.

Potential future fit.

No immediate project.

Then tailor follow-up.

After a strong conversation, record:

problem;

use case;

promise;

next step.

For example:

"35-location agency. Needs reporting automation. Send enterprise demo. Follow up Tuesday."

That note is much more valuable than:

"Met at LevelUp."

For qualified leads, the best next step may be booking a meeting immediately.

Instead of:

"We'll email you."

use:

"Would it make sense to schedule 20 minutes next week?"

Then:

Conversation
↓
Calendar
↓
Meeting Confirmed

This reduces post-event lead decay.

LevelUp includes broader networking opportunities.

Exhibitors should not assume all valuable conversations happen inside the exhibition hall.

Potential interactions can happen around:

sessions;

networking activities;

event common areas;

scheduled meetings;

partner conversations.

Assign team responsibilities so the booth remains staffed while other team members network.

LevelUp 2026 includes a substantial speaker lineup.

HighLevel's current published keynote names include:

Gary Vaynerchuk;

Daymond John;

Neil Patel;

Adley Kinsman;

Billy Gene;

Ryan Deiss;

Trent Shelton;

James Dumoulin;

Chris Finlayson;

and additional speakers.

The lineup can continue to change as the event approaches.

Exhibitors can use the agenda to predict when relevant attendee segments may be most active around the exhibition hall.

Events create unexpected opportunities.

Leave room for:

partner meetings;

customer conversations;

speaker connections;

product discussions;

follow-up meetings.

An exhibitor calendar that is completely full before arrival can reduce spontaneous networking value.

Every booth representative should know:

ideal customer;

core message;

qualification questions;

demo;

offer;

pricing basics;

next step;

lead capture process.

A visitor should receive a consistent explanation regardless of which representative they meet.

A simple three-person booth team might use:

Starts conversations.

Identifies fit.

Handles deeper product questions.

At smaller booths, one person can perform multiple roles.

The important point is to avoid confusion about responsibility.

One of the easiest ways to make a booth unapproachable is having the team:

sit behind a table;

look at phones;

talk only to coworkers.

The booth should feel open.

Team members should be ready to engage naturally with interested attendees.

Before each event day, review:

targets;

scheduled meetings;

important prospects;

speaker schedule;

booth responsibilities;

previous-day lessons.

At the end of the day, review:

leads;

hot prospects;

follow-ups;

problems;

opportunities.

This allows improvement during the event rather than after it ends.

Do not wait until the exhibition hall opens to start marketing.

Before LevelUp:

announce attendance;

contact customers;

contact partners;

invite prospects;

book meetings;

publish event content;

share booth information when confirmed.

The event should be part of a campaign.

Existing customers can become valuable event connections.

Invite them to:

visit the booth;

meet the team;

provide feedback;

see new features;

introduce potential partners.

Events can strengthen existing relationships as well as create new ones.

If a prospect is already in the pipeline and attending LevelUp, schedule an in-person meeting.

The sequence becomes:

Existing Opportunity
↓
LevelUp Meeting
↓
Demo/Discussion
↓
Next Step

That can be more valuable than collecting another cold lead.

The follow-up workflow should be built before traveling.

For example:

Lead Captured
↓
Thank-You Email
↓
Relevant Resource
↓
Meeting CTA
↓
Sales Task
↓
Follow-Up

Do not return from the event with hundreds of contacts and then begin deciding what to do with them.

Hot leads should not receive the same sequence as casual booth visitors.

Personal message.

Specific reference to conversation.

Fast meeting request.

Relevant resource.

Demo invitation.

Follow-up sequence.

Educational content.

Longer-term communication.

Segmentation improves relevance.

Event memory fades fast.

A useful internal target is:

Same Day or Next Business Day

for high-value prospects.

For lower-priority leads, automated follow-up can begin quickly while the event remains fresh.

The exact timing should match your sales process.

Instead of:

"Thanks for visiting our booth."

try to preserve the actual context.

For example:

"Great speaking with you about reducing onboarding time across your agency's client accounts."

That demonstrates that the conversation was remembered.

After the event, calculate:

Total Event Cost

Leads

Qualified Leads

Opportunities

Pipeline

Customers

Revenue

Gross Profit

Then derive metrics such as:

Cost per Lead

Cost per Qualified Lead

Cost per Opportunity

Customer Acquisition Cost

Pipeline ROI

Revenue ROI

Assume:

Total Event Cost = $20,000

Qualified Leads = 100

Customers = 10

First-Year Revenue = $80,000

Then:

Cost per Qualified Lead:

$20,000 ÷ 100 = $200

Customer Acquisition Cost:

$20,000 ÷ 10 = $2,000

Simple revenue multiple:

$80,000 ÷ $20,000 = 4x

This is an illustrative example only.

It is not a claim about typical LevelUp results.

Do not close the ROI report immediately after LevelUp.

B2B sales cycles can take time.

Measure at:

30 days;

60 days;

90 days;

180 days.

An opportunity created at LevelUp may become a customer months later.

Some event value may come from:

affiliate partnerships;

integration partnerships;

referral agreements;

joint ventures;

Marketplace relationships.

These may not appear in immediate direct sales.

Create separate attribution where appropriate.

These terms can overlap but are not identical.

An exhibitor generally focuses on a physical presence in the exhibition environment.

A sponsor may purchase additional visibility or activation opportunities.

A business can potentially participate in both ways depending on the package.

HighLevel's current application specifically invites interest from both:

Exhibitors

and:

Sponsors

Consider sponsorship when the goal includes:

broader awareness;

premium visibility;

VIP access opportunities;

brand positioning;

creative activations.

For pure lead generation, compare the incremental sponsorship cost against expected additional pipeline.

Do not assume a larger logo automatically creates better ROI.

HighLevel currently lists Swag Book opportunities including:

half-page;

full-page;

two-page ad placements.

If using this format, make the call to action measurable.

For example:

QR Code
↓
Dedicated Landing Page
↓
Offer
↓
Lead Capture

A generic brand ad is harder to attribute.

HighLevel also lists VIP Lounge sponsorship among its current options.

The strategic value is potential visibility around high-value attendees using the VIP environment.

However, actual inclusions, availability, and terms should be confirmed directly with HighLevel.

Do not assume lounge sponsorship automatically includes speaking rights or other benefits unless the contract says so.

HighLevel's exhibitor application also mentions branded activations.

A good activation should connect the experience to the product.

Ask:

Will attendees remember the brand?

Will they understand what we sell?

Can we capture appropriate leads?

Does the activation support the sales objective?

Entertainment without business relevance may generate attention without pipeline.

Before paying, read the current agreement carefully.

HighLevel's published 2026 terms cover areas including:

exhibit-space rights;

payment;

deposit;

space usage;

other exhibitor obligations.

The agreement—not an SEO article—controls the actual exhibitor relationship.

If something matters financially or operationally, verify it in your signed agreement.

Before signing, confirm:

booth tier;

space;

price;

deposit;

balance due date;

included passes;

sponsorships;

add-ons;

setup requirements;

cancellation rules;

branding requirements;

event policies.

Ask questions before payment rather than after production begins.

A practical planning timeline could be:

Set goals.

Apply.

Confirm budget.

Develop message.

Design booth.

Create landing page.

Build lead workflow.

Plan offer.

Produce assets.

Train team.

Start outreach.

Book meetings.

Test demos.

Confirm logistics.

Finalize calendar.

Test QR codes.

Execute.

Capture notes.

Qualify leads.

Book meetings.

Follow up.

Report pipeline.

Measure ROI.

This is a recommended planning framework, not an official HighLevel deadline schedule.

Before traveling, confirm:

Exhibitor agreement completed ✓

Payments completed ✓

Travel booked ✓

Hotel confirmed ✓

Booth logistics confirmed ✓

Team passes confirmed ✓

Booth message finalized ✓

Demo tested ✓

Landing page live ✓

QR codes tested ✓

Pipeline created ✓

Lead source configured ✓

Follow-up workflow active ✓

Calendars ready ✓

Team trained ✓

Existing prospects contacted ✓

ROI dashboard prepared ✓

This reduces last-minute problems.

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LevelUp 2026 is scheduled for October 26–29, 2026 at the Hilton Anatole in Dallas, Texas.

HighLevel currently lists the Hilton Anatole in Dallas, Texas as the venue for LevelUp 2026.

Yes. HighLevel currently provides an official exhibitor application for companies interested in exhibiting or sponsoring LevelUp 2026.

HighLevel's current event website states that there are 41 exhibitors across six tiers. The lineup may change as the event approaches.

HighLevel's exhibitor application describes the audience as approximately 40% 6–8 figure agencies, 25% new HighLevel users, 20% agencies looking to scale, 10% entrepreneurs/startups/small businesses, and 5% affiliates.

The current application requests information including the applicant's name, email, organization, phone number, whether the organization has an active HighLevel Marketplace app, and the type of opportunity it is interested in.

Yes. HighLevel currently advertises exhibitor and sponsorship opportunities for LevelUp 2026.

Current examples include Swag Book advertising, VIP Lounge sponsorships, branded activations, and additional sponsorship opportunities.

The public exhibitor application we reviewed does not provide a complete universal price list for every booth tier and sponsorship configuration. Businesses should request the current package directly from HighLevel.

HighLevel's currently published 2026 Exhibitor Terms specify a deposit equal to 10% of the reserved booth-slot cost, payable according to the agreement terms.

HighLevel's currently published 2026 Exhibitor Terms state that subletting or sharing exhibit space is prohibited.

HighLevel currently states that General Admission includes access to the exhibition hall along with keynote sessions, breakout sessions, networking, Q&A sessions, awards, and other event benefits.

At minimum, exhibitors should track leads, qualified leads, demos, meetings, opportunities, pipeline value, customers, revenue, and total event cost.

Yes. A dedicated landing page can improve lead capture, offer tracking, QR-code attribution, meeting booking, and post-event measurement.

High-priority prospects should generally receive fast personalized follow-up while the conversation remains fresh. Lower-priority leads can enter an appropriate segmented nurture process.

No. Exhibition provides access and visibility, but customer acquisition depends on audience fit, offer, booth execution, qualification, follow-up, and the sales process.

The GoHighLevel LevelUp Summit Exhibitors Guide is ultimately about turning event visibility into measurable business opportunities.

LevelUp 2026 is currently scheduled for:

October 26–29, 2026

at:

Hilton Anatole, Dallas, Texas

HighLevel currently reports:

41 exhibitors across six tiers

and its exhibitor application presents an audience heavily weighted toward established agencies, new HighLevel users, and agencies looking to scale.

That creates a potentially valuable environment for companies serving the HighLevel ecosystem.

But exhibiting should not be approached as:

Buy Booth → Show Up → Hope for Leads

A stronger strategy is:

Define ICP
↓
​Choose Goal
↓
​Build Clear Offer
↓
​Prepare Booth
↓
​Create Short Demo
↓
​Capture Leads
↓
​Qualify
↓
​Book Next Step
↓
​Follow Up
↓
​Measure Pipeline and Revenue

HighLevel also currently offers additional sponsorship opportunities including:

Swag Book placements

VIP Lounge sponsorships

Branded activations

For companies considering these opportunities, verify current pricing and inclusions directly through HighLevel rather than relying on previous-year packages.

The same principle applies to booth tiers and event logistics.

Use the current exhibitor agreement as the contractual source of truth.

Finally, remember that LevelUp is not only a lead-generation opportunity.

For the right business, it can also support:

customer relationships;

agency partnerships;

Marketplace adoption;

affiliate relationships;

product research;

strategic partnerships;

brand visibility.

The strongest exhibitors will know exactly who they want to meet, what problem they solve, what next step they want the attendee to take, and how they will measure the result after the event ends.

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