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What is A2P/ Shaken/Stir? How Do I Register?

Updated over a year ago

In today's digital age, communication is easier than ever with tools like Twilio, which allows users to send and receive messages through programmable phone numbers. However, some users may encounter issues with their Twilio numbers being marked as spam. In this article, we'll explore the reasons behind this and provide insights into how you can prevent it from happening.

⚠️*THIS IS NOT PROFITCOACH MARKING YOUR NUMBER AS SPAM THIS IS THE MOBILE CARRIERS/ PHONE COMPANIES ADHERING TO THEIR REGISTRATION REQUIREMENTS. IF REQUIREMENTS ARE NOT MET, THEY WILL MARK AS SPAM TO ENSURE A SMOOTH EXPERIENCE FOR THEIR CUSTOMERS. *

What Do I Need To Do?:

Nothing. The PROFITCOACH™ Team will handle your phone registrations on your behalf. The approval process can take anywhere from 1 week to a couple of months depending on the Carriers processing speed. If the team needs you to do anything, they will reach out to you directly.

Can I Still Dial Out Using PROFITCOACH™?:

Yes! Please continue to use the system to dial and use SMS. The purpose of the registration is to reduce the likely-hood of popping up as "spam likely".

🤔Why is my phone number being registered as spam?:

1. Spam Filters and Algorithms:

When you send messages using Twilio, they pass through various spam filters and algorithms designed to identify and block unwanted or suspicious content. These filters are in place to protect users from unsolicited messages, scams, and other malicious activities.

2. Content Analysis:

One common reason for Twilio numbers being marked as spam is the content of the messages. If your messages contain elements commonly associated with spam, such as excessive use of links, all-capital letters, or certain keywords, they may trigger the spam filters.

3. Volume of Messages:

Sending a large volume of messages in a short period can also raise red flags for spam filters. These filters aim to identify and prevent mass messaging campaigns that may be indicative of spam or phishing attempts.

4. User Reports:

If recipients mark your messages as spam, it can contribute to your Twilio number being flagged. Users have the option to report messages as spam, and these reports play a role in the overall reputation of your Twilio number.

5. Prohibited Content:

Twilio, like many other communication platforms, has policies against certain types of content. If your messages violate Twilio's content policies, your number may be marked as spam. It's crucial to familiarize yourself with Twilio's acceptable use policies.

6. Incorrect Business name, number, and/or email information is provided:

Inaccurate business details can be seen as deceptive, triggering spam filters. Incorrect information may erode user trust and violate consent expectations. Violations of carrier policies regarding accurate information can result in spam filtering.

☝️Tips to Avoid Being Marked as Spam:

1. Optimize Message Content:

Craft your messages in a way that avoids common spam triggers. Use clear and concise language without excessive use of symbols, links, or capitalization.

2. Control Message Volume:

Avoid sending a large number of messages in a short timeframe. Spreading out your messages over time can help prevent triggering spam filters.

3. Ensure User Consent:

Only send messages to users who have given explicit consent to receive communications from your Twilio number. This helps build trust and reduces the likelihood of spam reports.

4. Stay Informed About Policies:

Regularly review and adhere to Twilio's acceptable use policies. Familiarize yourself with the types of content that are prohibited to maintain a positive reputation for your Twilio number.

5. Provide Accurate Information:

Keep business details in Twilio accurate and up-to-date.

Understanding why your Twilio number may be marked as spam involves considering factors such as content, volume, user reports, and adherence to platform policies. By optimizing your message content, controlling message volume, obtaining user consent, and staying informed about policies, you can enhance the deliverability and reputation of your Twilio number, ensuring that your messages reach recipients without being flagged as spam.

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