When ProLine's review generation landing page is enabled, ProLine will insert a link to your review landing page where the {{company_review_url}} variable is used (instead of the Review Request URL).

Visitors to the landing page will be prompted to select a rating and then click the "proceed" button. Once they click "proceed," they will be redirected to your review request URL. All visitors who click "proceed" will be redirected to your review request URL, regardless of rating. This avoids review gating and keeps your review generation efforts ethical and honest.

Review gating is when you request feedback from customers and then only send the happy ones to leave a review publically. The most common way of doing this is to ask for a star rating from your customer, and then redirect those that select a high rating while sending the ones that select a low rating to a private form.

Review gating is not just unethical, but it can also get your Google My Business disabled, and can even result in FTC fines. FTC regulations directly forbid review gating, as do the terms of service of most review websites (including Google).

ProLine's review landing page sends all visitors who click "proceed" to your review request URL, so it does not violate review gating rules. So why use the landing page?

Benefit #1: Negative Rating Alerts

Admins (and the team member assigned to the contact's most recent project) will be notified if a contact leaves a rating lower than four stars. This gives you and your team a chance to reach out and address concerns with a customer as quickly as possible.

The unhappy customer will still be redirected to your review request URL and can still leave a negative review, but at least you'll have some warning and aren't completely taken by surprise.

Benefit #2: Automated Request Stopping

Clicking the "proceed" button on the review landing pages is considered a "response" from the contact and will cause the review request campaign to by stopped (or go to the next "Skip to on Response" step) depending on how it's been configured.

This helps avoid ProLine asking for a review after one has already been left (which can annoy customers).