If Google Analytics is installed on your site, Promolayer automatically sends data when a display is triggered or interacted with. No action needs to be taken to enable this.
You can analyze how your Promolayer displays affect conversions by using the events automatically forwarded to Google Analytics.
Google Analytics 4
Data forwarded to Google Analytics
Action | Event name |
Display is shown | view |
Conversion event (email submission / click) | convert |
Button or link click | click |
Display is closed | close |
Display is opened from teaser | open |
A/B test no-display control event | control |
Note: click / pl_popup_click vs. dashboard click count
The click / pl_popup_click event count in Google Analytics may not match the click count shown in the Promolayer dashboard report. The dashboard click count excludes clicks on buttons or links whose action is set to "Close display", as well as X button clicks. See How click count is calculated for details.
Event properties
All events have the following properties attached.
Property name | Value |
event_category | Display title |
event_source | promolayer |
event_label | interaction |
For A/B testing, the event_category (Display name) will be {test name}-{display name}. For example, if your A/B test is named "Uplift Validation" and your display is named "Blue Background", it will be listed as Uplift Validation-Blue Background.
Example: Checking conversion uplift for a display
The following steps show how to check whether a display (named "My Display" in this example) provided conversion uplift using GA4 Explore.
Steps
Go to Admin > Audiences, click the blue New audience button, then click Create a custom audience.
Enter an audience name (e.g., "Users who viewed my popup"), then add a new condition: Events > View.
Click Add parameter.
Enter event_category in the search field, then click Use arbitrary param.
Enter your display's title (in this example, "My Display").
Select Free form from Explore in the left side menu to create a new report.
Click [+] next to Dimensions and import Audience Name.
Click [+] next to Metrics and choose Conversions.
Set Rows: Audience Name / Columns: Device Category (default) / Values: Conversions.
View the displays vs. conversions comparison in the report.
Note: Google Analytics can be slow to update audiences. It may take up to a full day for a newly created audience to appear in reports.