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How to install Promolayer with Google Tag Manager

How to install Promolayer via a Google Tag Manager Custom HTML tag, and why new pages need no extra Promolayer tag.

Note: This article is for sites that use the embed tag. Shopify users don't need to install a tag.

You can install Promolayer on every page of your site by adding the Promolayer code to Google Tag Manager (GTM) as a Custom HTML tag.

Steps

  1. Log in to Promolayer, open the dropdown menu at the top right, and click Install code.

  2. Copy the code under Google Tag Manager installation.

    • Use this code, not the code under Standard installation. The two codes are different.

  3. In Google Tag Manager, create a new tag named Promolayer with the tag type Custom HTML.

  4. Paste the code you copied in step 2 into the Custom HTML tag.

  5. Select the trigger All Pages.

  6. Save the tag, then publish your GTM container so the change goes live.

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