At Pulsar, we’re committed to helping brands, agencies, and researchers uncover deeper audience insights with cutting-edge AI-powered insights. That’s why we’re excited to announce a major enhancement to our Sentiment & Emotion Analysis capabilities! With this latest release, we have expanded our Sentiment analysis to support ALL languages available on Pulsar, and extended Emotion analysis to match our Sentiment coverage.
This means you can now understand how people feel about a topic, no matter what language they’re speaking. But that’s not all. Pulsar TRAC provides intuitive visualizations to help you understand sentiment and emotion with greater clarity.
What’s new?
Sentiment analysis now covers ALL Pulsar supported languages.
Emotion analysis expands beyond English to match Sentiment coverage.
Previously, our Emotion analysis was only available for English data, limiting the depth of insight our users could unlock across global conversations.
With this release, we're taking it to the next level, ensuring every language supported on Pulsar benefits from both Sentiment and Emotion insights.
Why does this matter to you?
Understand Global Audiences at Scale: Now, whether conversations are happening in English, Spanish, Mandarin, or any other Pulsar supported language, with sentiment & emotion detection across all languages, you can now analyze audience sentiment and emotion with confidence, unlocking insights on a global scale.
Emotion Analysis Across All Supported Languages: Previously, Emotion analysis was only available in English - now, it’s accessible across all languages, allowing you to detect emotions like joy, anger, surprise, and sadness worldwide.
Visualize Sentiment & Emotion for Deeper Insights: Pulsar TRAC helps you go beyond basic sentiment and emotion tracking. Our interactive visualizations provide a multi-dimensional view of how sentiment evolves and spreads. These insights are available through different visualisations:
Sentiment Score Overview: Get an at-a-glance sentiment score for any topic, helping you quickly assess options about your search subject.
Emotion Split Overview: Get a quick snapshot of the dominant Emotions about your subject and use this to complement your sentiment score.
Sentiment & Emotion Over Time: Understand how sentiment shifts over time, as conversations evolve, helping you react to trends in real time.
Sentiment & Emotion by Topics, Keywords & Hashtags and Entities: See which topics, keywords, and hashtags and entities drive positive or negative sentiment or invoke various emotions.
Geographic Sentiment Mapping: Compare sentiment distribution across regions, for example, are people in Spain more bullish on sustainability than those in Peru?
What’s Next?
This enhancement is now live in TRAC, so you can start benefiting from our enhanced global sentiment and emotion coverage today. Simply run your analysis as usual, and our upgraded sentiment and emotion models will take care of the rest. Let us know how you feel about this latest update via our usual channels.