In today’s digital landscape, video content has become dominant, with social platforms updating their app to focus more on exploring and sharing video content. However, extracting meaningful insights from video content has always been more challenging than text – until now.
Today we’re thrilled to introduce Video Transcription to Pulsar TRAC.
This new service allows you to transcribe videos shared on the most popular social media platforms and analyze the content of those videos. This broadens the scope of our audience intelligence solution and allows you to turn the vast amount of social video content into valuable insights.
What are the benefits of Video Transcription?
By adding Video Transcripts into your analysis workflow, you’ll be able to:
Ensure that no relevant conversations or mentions are missed, especially in content-heavy platforms where video is dominant.
Get a more nuanced view of the conversations taking place between individuals. For instance, an interview transcript can reveal the different perspectives of both the interviewer and the interviewee, something which you can’t always get from the video caption or description.
Because we are converting spoken content into searchable text, this will make it easier to search and analyze video content, leading to more comprehensive insights. This means you can discern the sentiment, emotion, topics and entities being discussed, giving you a deeper understanding of your audience’s opinions on a specific topic.
For brands, you can easily glean insights into how your audience talks about your brand or products, and such insights can be used in tailoring your creative and marketing strategy so that it resonates with your target audience.
Video transcription will also help you identify key influencers through verbal mentions of your brand in their videos. This in turn, gives you a competitive edge by helping you discover key content creators in your space that you can collaborate with.
Pulsar’s video transcription service also offers multi-language support - up to 16 languages are supported, meaning you can monitor video content across different languages and regions, thus expanding your social listening efforts and insights across diverse markets.
Last but not least, accessibility matters! So with the addition of video transcription this makes our insights more accessible to every individual who uses TRAC ensuring that you never miss any important information.
What sort of analysis is available for transcribed videos?
With Video Transcripts, there’s even more text to analyze! This means you get a complete picture of the actual conversation happening around your topic – and more accurate insights from the multiple data analysis models we run in the background on each transcript.
Below is a breakdown of the additional analysis you can expect from transcribed videos:
Sentiment Analysis: Gain a deeper understanding of the sentiment expressed in videos, allowing for more accurate brand perception and consumer sentiment analysis.
Emotion Analysis: Discover new emotions hidden in the transcript, which otherwise weren’t available.
Language Analysis: We’ll now have even more text to analyze, which will improve the language analysis for each post. To begin with, we’ll support 16 languages with more coming in early 2025. The supported languages are: English, Spanish, Hindi, Japanese, Russian, Ukrainian, Swedish, Chinese, Portuguese, Dutch, Turkish, French, German, Indonesian, Korean and Italian
Entities Analysis: Discover even more People and Organisations spoken about in social videos.
Topics Analysis: Learn more about the Topics that have been mentioned, which were likely missed off the content’s title or description.
That’s not all — when we transcribe a video, we also review all associated post metrics and identify any opportunities to update metrics that may have changed. If available, we’ll update count based metrics such as Comment Count, Like Count, Reply Count, Quote Count, Repost Count, Share Count and Video Length.
How will it work?
TRAC’s video transcription model will transcribe video speech into text, making it easier than ever to track brands, trends and products as they are mentioned in video content. Video Transcription will be a new AI model that will be available to select during Search Setup. Once enabled, you will be able request transcripts on demand, in bulk or individually. We’ve opted for an on-demand transcription service in order to ensure that we only ever transcribe the content that you deem necessary, to avoid burning your video transcription allowance.
How much does it cost?
We’ll charge you based on the number of video hours and minutes you consume, so you only pay for what you use. We have various add -on packages available starting from 5 to 1000+ hours. There will be a new section in your team settings page, which can be used to monitor how many hours of your package you’ve used and how many hours are left. If you run out of hours, you can always purchase additional hours.
How can I get this added to my domain?
We are confident that this new addition to Pulsar will significantly enhance your ability to derive valuable insights from video content, opening up new opportunities for growth and engagement. Speak to your Account Manager or our wonderful support team to learn more.