This video will showcase how to use Pulsar TRAC for brand and competitor tracking. The video shows you how to set up a search, which keywords and data sources to consider and some advanced boolean operators to be aware of. How to navigate the snapshot overview and utilise the visualisations to understand the conversation about your brand or competitor set. Finally, the video will walk you through 3 reporting options, a custom report, KPI alert and email digest.

0:00 How to set up a brand search in TRAC

2:38 Visualisations we recommend

3:20 Filtering for competitors

3:38 Creating a custom brand report

5:18 Custom Chart recommendations

5:42 How to build a Competitor SOV chart

6:41 KPI Alerts

7:05 Email Digests