Why your prompt matters
SAGA is designed to investigate your data autonomously, but the quality of the output depends on the research brief you provide. A strong prompt helps SAGA understand:
What you want to investigate
The context behind your analysis
The questions you want answered
The type of insights you need
Think of your prompt as a research brief rather than a set of instructions.
How to build an effective prompt
1. Define the topic
Start by clearly explaining what you want SAGA to investigate.
Include:
Brand or organisation
Product or service
Campaign
Industry or category
Topic or trend
Example:
Analyse online conversations about sustainable fashion brands.
2. Add context
Context helps SAGA understand the wider landscape of your analysis.
Consider including:
Competitors you want to compare against.
Specific markets or regions.
Target audiences.
Relevant campaigns or events.
Example:
Focus on Patagonia, The North Face, and Nike within the UK outdoor apparel market.
3. Define your research questions
Tell SAGA what you want to learn from the analysis.
Examples:
What are the biggest themes driving conversation?
How is sentiment changing over time?
What issues or concerns are emerging?
Which audiences are engaging most?
What differentiates us from competitors?
What opportunities or risks should we be aware of?
4. Specify your desired output
Let SAGA know what type of insights would be most useful.
You can request:
Executive summaries
Key themes and narratives
Sentiment analysis
Supporting charts
Audience insights
Competitive comparisons
Recommendations
Emerging trends
The SAGA Prompt Formula
A simple way to create an effective prompt is to include four key elements:
Analyse [topic] over [time period]. Focus on [brands, audiences, competitors, markets, or themes]. Identify [key questions you want answered]. Include [desired outputs such as charts, sentiment, themes, recommendations, or examples].
Example:
Analyse conversations about electric vehicles over the last 90 days. Focus on Tesla, BYD, and the wider UK automotive market. Identify the key themes driving discussion, changes in sentiment, audience perceptions, and emerging trends. Include supporting charts, examples of conversations, and recommendations.
Best practices
✅ Be specific about what you want SAGA to investigate.
✅ Include relevant brands, competitors, audiences, or markets.
✅ Ask clear research questions.
✅ Mention the type of output you need.
✅ Use natural language—there's no need to write technical prompts.
✅ For multiple searches, mention the searches directly in your prompt rather than selecting a single search.
Avoid vague prompts
A vague prompt:
Tell me about my brand.
A stronger prompt:
Analyse conversations about Acme over the last 90 days. Identify the key themes, changes in sentiment, emerging risks, and opportunities compared with our main competitors. Include supporting charts, examples of conversations, and recommendations.
The more context you provide, the more focused and actionable SAGA's report will be.
Example prompts
Brand Health
Analyse online conversations about Nike over the last three months. Identify the main themes driving discussion, overall sentiment, key reputation risks, and topics generating positive engagement. Include supporting charts and conclude with a summary of the key findings.
Competitive Analysis
Compare Apple, Samsung, and Google Pixel conversations across North America. Identify where each brand performs well, where they struggle, and which topics differentiate them. Include share of conversation, sentiment, key themes, and recommendations.
Campaign Debrief
Analyse reactions to our "Summer Together" campaign across social media during the last 30 days. Identify which creative messages resonated most, which audiences engaged, and any unexpected themes or concerns that emerged.