All Collections
Past Releases
March 2018
Smarter Audience Profiling on TRAC
Smarter Audience Profiling on TRAC


Linda Maruta avatar
Written by Linda Maruta
Updated over a week ago

Good news, we’ve brought back our audience profiling tab on TRAC, and it’s a lot better than it was before. Audience Profiling now includes demographics and psychographics on the audience of any Topic, Audience and Content Search on TRAC. 

Unknown = Business accounts
Primary Audience = Top 5 interests based on X bios

You can check out the new Audience analysis in the Audience section, which sits right next to Overview, when you go into any search on Pulsar TRAC. 

Find out more on our blog.

Did this answer your question?