Learning Outcomes
Understand the different visualisations available for Search data in TRAC's Content Insights.
Learn how to use these visualisations to identify trends and patterns in Search data.
If you're using TRAC's Content Insights subpage to analyse social data, you'll likely be interested in understanding the most commonly searched questions within your dataset. Thankfully, TRAC provides several visualisations to help you do just that.
Search Questions
The first visualisation you'll likely encounter is the "Search Questions" diagram. This visualisation provides insight on the most commonly asked questions on Google from the keywords that you are tracking.
Search Comparisons
Comparisons looks at the keywords you are tracking to provide insight on what people are searching for framed as a comparison - or, vs, like, and.
Search Connections
This looks at the most searched keywords and phrases that have been framed as connections - with, is, to, for, without.
Related Searches
Related searches are the top keywords or phrases that are being googled in relation to the keywords you are tracking.
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