Learning Outcomes:
You will understand how to create a Contents Search using the Search Wizard in TRAC.
You will learn how to tailor your search by specifying details, topics, targets, and more.
A Contents Search allows you to track URLs to see how many times a link has been shared on social media.
You can monitor how that content is moving around the web, observe what people are saying about it and identify who is key in influencing the sharing of that content. Below we show you the steps for creating a Contents search using the Search Wizard:
STEP 1 - DETAILS
The Details section is where you will begin your search and specify your data sources
Give your search a title.
Select at least one data source.
Choose the Wizard option.
Scroll to the bottom and click the Save and continue button.
STEP 2 - CONTENTS
Content URLS
This section is where you will specify which links you want to track. You can add links that are related to articles, or videos.
Exclusions
Here you can specify the keywords, authors or websites that you want to block entirely from your dataset.
STEP 3 - TARGET
The Target section is where you can specify the Language, Countries, Region and the Media Types your content should come from. This is a great way to make the results you collect more targeted and specific, plus this helps to control your data collection and prevent unwanted mentions.
Countries: This is where you would choose the locations where you want your data to come from for example, you can specify that you want to collect mentions from authors located in the UK only. If no countries are selected, Pulsar will bring back content from around the globe.
Regions: The regions field gives you an option to further narrow down your location by region. This is useful if you wanted to understand a specific topic in the US, and drill down to look at what is being discussed only in specific states.
Languages: This field is where you can select all the languages you want to collect data in for example, you may wish to only collect content written in English. This feature is useful as it allows you to reduce content you may deem irrelevant. If no countries are selected, Pulsar will default to bringing back content in all languages.
Media Types: This field is where you will specify which media type you want to collect, for example, if you were running a competition you may wish to only capture the data that includes an image or video within the post. Overall, this would not only help to reduce data usage but it will ensure you only receive content specific to your objective.
STEP 4 - ANALYSIS
The Analysis section offers a suite of advanced algorithms you can choose to apply to your search. You can select up to 2 modules to apply to your search. To learn more about AI Modules you can read our article Here.
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STEP 5 - SUMMARY
Before you finish and save your search, you can view a summary of your search including some sample posts and estimate volumes from the last month.
Following this if you wish to make any amendments you can then edit the search summary.
Your search will only be saved once you click Ok, Create Search, so be sure to hit this button before you navigate off the page. Upon creation, you will be directed to the Status page where you will be given the option to to collect data in real time, historically, or both.
If you want to learn more about ordering Historical data you can check out some more documentation here:
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