What is Pulse Rosters?
Pulse Rosters gives your team curated creator lineups the moment you open Pulse, before a campaign brief is even built. Instead of starting from a blank spreadsheet, you open Pulse to lists already built around what's working for your account right now.
What problem does Rosters solve?
Creator selection has historically meant scrolling through spreadsheets and picking whoever replies first, without a real read on who will actually move a specific release. Pulse already solved campaign execution, cutting setup time from 48 hours down to under four minutes. Rosters solves the step before that: figuring out who belongs on the list in the first place.
How is Rosters different from Pulse Score?
Pulse Score is the ranking logic, engagement, consistency, breakout potential, and visibility, that powers every recommendation on the platform. Rosters runs on that same logic, but instead of requesting that analysis one search at a time, we surface ready-made lineups built on it automatically.
What types of rosters are available?
Rosters can be built several ways, including:
Top performers from your own past campaigns
Fastest repliers, creators who don't leave a brief sitting for days
By genre (for example, top creators in hip hop)
By market (for example, top creators in the US)
By content format (for example, top creators for lip sync)
An AI-generated roster, built directly from current trend signals
How are creators ranked within a roster?
Every roster runs on the same ranking logic behind Pulse Score: engagement, consistency, breakout potential, and visibility, rather than raw follower count.
How often do rosters update?
Rosters refresh weekly and tune themselves to your account's own activity, so they stay current with what's working right now instead of showing a static list.
Are rosters personalized to our label, or is this a generic top list?
Rosters are built around your account's own history: which creators you've activated, which campaigns performed, and which briefs got fast turnarounds. Two labels will not see the same rosters, because each lineup reflects that account's own results on Pulse.
What if we're new to Pulse and don't have campaign history yet?
Rosters get more tailored the more campaigns we run through Pulse. Early on, they lean on broader signals like genre, market, and trend data. As we run more campaigns, rosters increasingly reflect what has actually worked for our own artists rather than starting from a cold start.
How do we use a roster once we see it?
Selection and activation happen in the same place. We select creators directly from the roster and activate them, there's no extra step of exporting the list elsewhere to vet it separately.
Does Rosters replace the rest of the Pulse workflow?
No. Rosters extends the same workflow one step earlier. Pulse Score and campaign execution work exactly as before. Rosters just removes the blank-spreadsheet step that used to come before setup even started.
Where do we find Rosters in Pulse?
Rosters appear when you open Pulse, ahead of campaign setup, at pulse.influur.com.