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QuoteIQ vs. Markate

Compare QuoteIQ and Markate across features, pricing, and user experience to see which platform is the better choice for service pros.

Updated yesterday

Markate offers essential tools for small service businesses. However, its reliance on third-party integrations and limited built-in features can hinder scalability and efficiency. From charging per user to lacking core tools like route optimization and self-scheduling, it may be more suitable for solo operations than growing teams.

QuoteIQ takes a different approach.

QuoteIQ is built with every tool you need — quoting, scheduling, texting, reviews, property measurement, automations — all included, with no integrations required and no hidden upsells. And we priced it in a way that makes sense for growing teams.


Feature Breakdown:

Feature

QuoteIQ

Markate

Quoting & Invoicing

✅ Native quoting & invoicing

✅ Native quoting & invoicing

Self-Scheduling Tool

✅ InstaSchedule

❌ Not available

Self-Quoting Tool

✅ InstaQuote

❌ Not available

Route Optimization

✅ Built-in

❌ Not available

Property Measurement Tool

✅ MapMeasure Pro

❌ Not available

2-Way SMS

✅ ClientHub

✅ Built-in

Automated Review Request

✅ Review Multiplier

❌ Manual Only

Virtual Call Team

✅ Built-in

❌ Not available

Email & SMS Campaigns

✅ Built-in

✅ Built-in

Mass Email & Text Blasts

✅ Built-in

✅ Built-in

Business Calculators

✅ Built-in

❌ Not available

Unlimited Users

✅ Unlimited Users at Elite Tier

❌ ($5 per extra user)


Pricing Breakdown:

Plan

QuoteIQ

Markate

Entry Plan

$29.99/month (1 user)

$39.95/month

(+ $5 per user)

Mid-Tier Plan

$79.99/month (5 users)

N/A

Top Tier Plan

$149.99/month (Unlimited users)

N/A


What You Get With QuoteIQ (That Markate Doesn’t Offer)

InstaQuote – Let customers quote themselves from your website or social pages

InstaSchedule – Customers schedule themselves directly on your live calendar

MapMeasure Pro – Instantly measure square footage from satellite view

Review Multiplier – Sends review requests automatically after invoices

QuoteIQ Cam – Capture job photos, inspections, before/after docs

Business Calculators – Hourly rate calculator, national averages, etc.

Virtual Call Team – Real reps answering missed calls for your business

Unlimited Users at $149.99/month – Flat pricing with no per-user fees

Markate may be cheaper up front — but when it comes to speed, automation, and real business tools, QuoteIQ delivers more value where it counts.


Markate’s Simplicity Comes at a Cost

Markate is a decent choice if all you need is basic invoicing, a calendar, and a place to track customers. But if you want to actually automate and grow your business, you’ll quickly run into walls.

Want your customers to quote themselves? You can’t.

Want to schedule them automatically without answering the phone? You can’t.

Want to measure properties, send before/after pics, or run review automation? Not happening.

Everything that’s built into QuoteIQ has to be handled manually — or not at all — in Markate.


Pricing and User Access – Not What It Looks Like

Markate advertises its base plan at $39.95/month. Sounds fair… until you add more users.

They charge $5/month per user, meaning just a 4-person team costs $59.95/month — and you’re still missing QuoteIQ’s most important features.

QuoteIQ makes it easy:

  • Beginner – $29.99/month (1 user)

  • Pro – $79.99/month (up to 5 users)

  • Elite – $149.99/month (unlimited users)

With Elite, you get full access to InstaQuote, InstaSchedule, Route Optimization, Virtual Call Team, and more — with zero limits.


What Makes QuoteIQ the Better Option?

QuoteIQ gives you the tools that actually matter:

  • Customers quoting and scheduling themselves

  • Full texting inbox with customers

  • Automated follow-ups, reviews, and reminders

  • Job documentation built-in — no extra apps

  • Real analytics tied to every quote, invoice, and dollar

Markate was built to do the basics.

QuoteIQ was built to do everything your business needs — and then some.


Ready to outgrow Markate?

Ditch the limitations.

Get real tools, automation, and flexibility — all in one app.

Try QuoteIQ at myquoteiq.com

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