Markate offers essential tools for small service businesses. However, its reliance on third-party integrations and limited built-in features can hinder scalability and efficiency. From charging per user to lacking core tools like route optimization and self-scheduling, it may be more suitable for solo operations than growing teams.
QuoteIQ takes a different approach.
QuoteIQ is built with every tool you need — quoting, scheduling, texting, reviews, property measurement, automations — all included, with no integrations required and no hidden upsells. And we priced it in a way that makes sense for growing teams.
Feature Breakdown:
Feature | QuoteIQ | Markate |
Quoting & Invoicing | ✅ Native quoting & invoicing | ✅ Native quoting & invoicing |
Self-Scheduling Tool | ✅ InstaSchedule | ❌ Not available |
Self-Quoting Tool | ✅ InstaQuote | ❌ Not available |
Route Optimization | ✅ Built-in | ❌ Not available |
Property Measurement Tool | ✅ MapMeasure Pro | ❌ Not available |
2-Way SMS | ✅ ClientHub | ✅ Built-in |
Automated Review Request | ✅ Review Multiplier | ❌ Manual Only |
Virtual Call Team | ✅ Built-in | ❌ Not available |
Email & SMS Campaigns | ✅ Built-in | ✅ Built-in |
Mass Email & Text Blasts | ✅ Built-in | ✅ Built-in |
Business Calculators | ✅ Built-in | ❌ Not available |
Additional Users | ✅ Up To 10 Users at Elite Tier | ❌ ($5 per extra user) |
Pricing Breakdown:
Plan | QuoteIQ | Markate |
Entry Plan | $29.99/month (1 user) | $39.95/month (+ $5 per user) |
Mid-Tier Plan | $79.99/month (5 users) | N/A |
Top Tier Plan | $149.99/month (10 users) | N/A |
QuoteIQ vs Markate — True Cost Comparison
QuoteIQ Elite Plan
Flat rate: $149.99/month
Includes all built-in features:
- Estimates & Invoices
- Online Payments
- MapMeasure Pro
- Full Analytics Dashboard
- Expense Tracking
- Industry Pricing Guide
- Mix Calculator, Business Calculators
- Review Multiplier (built-in)
- InstaQuote & InstaSchedule (built-in)
- ClientHub with Business Phone & Call Forwarding (built-in)
- Zapier Outbound API included- QuoteIQ Cam (built-in)
- Route Optimizer, Time Tracker Pro, Mass Text/Email Campaigns
- Dedicated Account Manager
- 10 Users Included
👉 Total Monthly: $149.99
👉 Total Annual: $1,799.88
Markate with All Comparable Features
Base Markate Subscription (1 User): $39.95/month
Responsibid: $10 integration fee + $229 Pro plan = $239/month
CompanyCam: $10 integration fee + $129 Premium plan = $139/month
Zapier: $10 integration fee + $19 Starter plan = $29/month
NiceJob: $10 integration fee + $75 subscription = $85/month
Business Phone Number (Twilio): $10 integration fee + $0 usage = $10/monthCall Forwarding (Twilio): $10 integration fee + $0 usage = $10/month
QuickBooks Online: $0 integration fee + $90 subscription = $90/month
👉 Total Monthly: $641.95
👉 Total Annual: $7,703.40
What You Get With QuoteIQ (That Markate Doesn’t Offer)
✅ InstaQuote – Let customers quote themselves from your website or social pages
✅ InstaSchedule – Customers schedule themselves directly on your live calendar
✅ MapMeasure Pro – Instantly measure square footage from satellite view
✅ Review Multiplier – Sends review requests automatically after invoices
✅ QuoteIQ Cam – Capture job photos, inspections, before/after docs
✅ Business Calculators – Hourly rate calculator, national averages, etc.
✅ Virtual Call Team – Real reps answering missed calls for your business
✅ Up To 10 Users at $149.99/month – Flat pricing with no per-user fees
Markate may be cheaper up front — but when it comes to speed, automation, and real business tools, QuoteIQ delivers more value where it counts.
Markate’s Simplicity Comes at a Cost
Markate is a decent choice if all you need is basic invoicing, a calendar, and a place to track customers. But if you want to actually automate and grow your business, you’ll quickly run into walls.
Want your customers to quote themselves? You can’t.
Want to schedule them automatically without answering the phone? You can’t.
Want to measure properties, send before/after pics, or run review automation? Not happening.
Everything that’s built into QuoteIQ has to be handled manually — or not at all — in Markate.
Pricing and User Access – Not What It Looks Like
QuoteIQ has three tiers:
Beginner – $29.99/month (1 user)
Pro – $79.99/month (up to 5 users)
Elite – $149.99/month (up to 10 users)
With QuoteIQ Elite, you get full access to InstaQuote, InstaSchedule, Route Optimization, and more — with zero limits.
Markate advertises its base plan at $39.95/month. Sounds fair… until you add more users.
Markate charges $5/month per user, meaning just a 4-person team costs $59.95/month — and you’re still missing QuoteIQ’s most important features.
What Makes QuoteIQ the Better Option?
QuoteIQ gives you the tools that actually matter:
Customers quoting and scheduling themselves
Full texting inbox with customers
Automated follow-ups, reviews, and reminders
Job documentation built-in — no extra apps
Real analytics tied to every quote, invoice, and dollar
Markate was built to do the basics.
QuoteIQ was built to do everything your business needs — and then some.
QuoteIQ vs Markate — Value Points & Percentages
Total Cost Savings: QuoteIQ Elite costs ~77% LESS per year than Markate when all comparable features are included. (QuoteIQ: $1,799/year vs. Markate fully loaded: $7,703/year)
Built-In vs. Piecemeal: QuoteIQ includes 100% of core CRM, quoting, scheduling, review generation, client communication, and integrations in one price — Markate requires up to 7 extra external subscriptions with multiple logins, contracts, and hidden costs.
Included Users: QuoteIQ Elite includes 10 users by default — Markate charges $5/month per user, adding up fast for growing teams.
No Third-Party Upcharges: QuoteIQ’s features are built in-house: InstaQuote, InstaSchedule, Review Multiplier, MapMeasure Pro, ClientHub, Time Tracker Pro, Route Optimizer — with 0 hidden integration fees. Markate charges $10/month per integration plus third-party subscriptions.
One Dashboard: QuoteIQ centralizes everything in one login & one payment. Markate requires managing 6+ vendor accounts (QuickBooks, Responsibid, CompanyCam, Twilio, Zapier, NiceJob)
Full Feature Parity: To match InstaQuote alone, Markate customers must pay ~$239/month extra (Responsibid + integration). For QuoteIQ, it’s included at $0 extra.
Up to 300% Faster ROI: QuoteIQ users typically recover their monthly cost with 1 new booked job, since quoting, scheduling, and reviews are instant — Markate users juggle multiple tools and pay more for the same outcome.
Lower Overhead = Higher Profit: On average, QuoteIQ’s all-in price keeps overhead 70–80% lower than patching Markate with third-party tools — directly boosting net profit.
Better Support: QuoteIQ includes 24/7 live chat, email, and phone support plus a dedicated account manager at the top tier — Markate limits support hours to Mon–Fri, 9am–5pm MST
Faster Setup: QuoteIQ setup takes under 30 minutes — Markate’s multiple integrations mean days of connecting, paying, and onboarding third-party tools.
Scales With You: QuoteIQ offers unlimited jobs, estimates, and payments at all tiers — Markate relies on tiered upgrades and external usage limits.
Clear, Predictable Pricing: QuoteIQ pricing is fixed. Markate’s pricing can fluctuate by hundreds per month depending on third-party plan upgrades and usage (Twilio call/SMS fees, Zapier tasks, Responsibid tiers)
Ready to outgrow Markate?
Ditch the limitations.
Get real tools, automation, and flexibility — all in one app.
Try QuoteIQ at myquoteiq.com