Mel, the AI assistant in Radius Office, not only helps with property recommendations and client communication—it also tracks how engaged each buyer is based on their activity. This is summarized in the Engagement Score & Summary, helping agents prioritize clients and tailor their follow-up.
🔢 What Is the Engagement Score?
The Engagement Score is a real-time, AI-powered metric that reflects how active and interested a client is in their home search.
The score is based on:
App logins and usage frequency
Viewed, saved, or dismissed properties
Interactions with search boards
Chat activity with the agent or Mel
Document uploads (e.g., pre-approvals)
Setting or responding to reminders
The more active a client is, the higher their engagement score.
📊 Where to Find It
You’ll see the Engagement Score displayed directly within the buyer’s profile under the Overview tab or dashboard view. Mel summarizes recent activity and gives you a snapshot of what the client has been doing.
🧠 What Does the Summary Include?
Mel also generates a brief Engagement Summary, which highlights:
Recent client actions (e.g., viewed 6 homes in the last 3 days)
Level of responsiveness to messages or updates
Recommendations for next steps (e.g., "Follow up now—client highly active")
✅ Why It Matters
The Engagement Score & Summary helps you:
Prioritize outreach: Focus on high-interest buyers first.
Customize follow-ups: Use insights to send relevant updates or set up tours.
Spot inactive leads: Identify who may need re-engagement or who has gone cold.
Pro Tip: Use the Engagement Score alongside the Reminders and Activity tabs to fully understand where your client stands in their journey.