Every email Raise More sends includes an unsubscribe link. This is a legal requirement, and the link is added automatically to all of your outbound email. When a recipient uses it, Raise More records the unsubscribe and stops sending email to that address. You do not have to do anything to make this work, and there is no separate suppression list to maintain.

This article explains what happens when someone unsubscribes, why you have to honor it, how to check whether a contact has unsubscribed, and how resubscribing works.

When a recipient clicks the unsubscribe link in one of your emails, they land on an unsubscribe page hosted by Raise More. Once they confirm, Raise More marks that email address as unsubscribed. From that point on, the address is excluded from your future email campaigns.

The unsubscribe applies to the email address itself, not to a single campaign. If the same address appears on more than one contact record in your organization, the unsubscribe covers all of them. The contact stays in your database with all of its other information intact. Only the ability to email that address is turned off.

Unsubscribes are handled at the time you send, not at the time someone unsubscribes. When a campaign goes out, Raise More checks each recipient's email address and drops any address that has been marked as removed. An address can be marked as removed for a few reasons: the person unsubscribed, the address hard bounced, the recipient reported the email as spam, or the address soft bounced repeatedly. Any of these reasons keeps the address out of future sends.

Because this check runs on every send, you never have to clean your lists by hand or keep a separate "do not email" file. Unsubscribed addresses simply do not receive your campaigns, and this holds across every list and campaign in your organization. Adding the contact to a new list does not put the address back into your sends.

Honoring unsubscribes is required by law. The CAN-SPAM Act requires that commercial and campaign email include a working unsubscribe mechanism and that you stop emailing anyone who opts out. Re-emailing someone who has unsubscribed is a violation that can carry penalties and can also damage your sender reputation, which makes it harder for all of your future email to reach inboxes.

Raise More is built so that you cannot accidentally email an unsubscribed address. You should never try to work around this, for example by re-importing the address under a new contact or by adding it to a fresh list. The send-time check still applies, and attempting to bypass it puts your account and your deliverability at risk.

You can see a contact's email status on their profile. If an address has been removed because the person unsubscribed, that status is recorded on the contact's email information, alongside the date it was removed. This lets you tell at a glance whether a given person is still emailable or has opted out.

Campaign reporting also reflects unsubscribes. When you review a sent campaign, the unsubscribe count shows how many recipients opted out from that send, which is useful for spotting messaging that is causing people to leave your list.

Yes, in some cases. Raise More has a public resubscribe page where a person enters their email address to opt back in. This page is not linked inside the unsubscribe emails recipients receive, so they cannot find it on their own. Instead, you share the link with a contact who wants to start receiving your email again. On the Email Campaigns page, open the actions menu and choose the resubscribe link option to copy your organization's public resubscribe URL, then send that link to the contact. They enter their address on the page to opt back in.

Resubscribing restores addresses that were removed because the person chose to unsubscribe, and addresses that were removed for repeated soft bounces. It does not restore addresses that were removed for a hard bounce or a spam complaint. Those stay blocked on purpose. A hard bounce means the address is not deliverable, and a spam complaint means the recipient flagged your mail, so re-sending to either would hurt your deliverability. If a contact believes they were blocked in error, the resubscribe page tells them to contact the sender directly so the situation can be reviewed.

Do I need to add the unsubscribe link myself?

No. The unsubscribe link is added to every outbound email automatically. You do not configure it per campaign.

If I delete and re-add a contact, will they start getting email again?

No. The removal is tied to the email address within your organization, so re-creating the contact does not reset it. The address stays suppressed until it is resubscribed through the proper path.

Does unsubscribing remove the person from my database?

No. The contact record and all of its history stay in place. Only future email to that address is stopped.

Can I manually resubscribe someone on their behalf?

There is no in-app button to flip a contact back to subscribed. The supported path is the public resubscribe page, where the recipient enters their own address. Copy your organization's resubscribe link from the actions menu on the Email Campaigns page and send it to the contact. Resubscribing only works for addresses removed by unsubscribe or repeated soft bounce.

Does this apply to SMS too?

This article covers email. SMS opt-outs are handled separately through carrier opt-out keywords and their own removal handling.