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Guide to Improving Your Airbnb Performance Metrics

Updated over a month ago

Welcome to our guide to help you improve your Airbnb Metrics!

Whether you're a seasoned host or just starting, this guide offers practical tips to help you enhance your Airbnb listing's performance.

How do I improve my rankings?

There are numerous factors that affect a listing’s rankings. A lot of the actions you take to improve one or more of your metrics typically help improve your rankings. To learn more about some factors that affect rankings, we have an article you can read by clicking here.

How do I improve my impressions?

Here are some actions that could help improve your impressions:

  • Add to your description

  • Include captions

  • Write a keyword driven title

  • Reach the baseline amenities in your area

  • Achieve Superhost status

  • Achieve Guest favorite status

  • Seasonal content & pricing adjustments

How do I improve my click-through rate?

Here are some actions that could help improve your click-through:

  • Optimized hero photo.

    • Use a photo that's inspirational and stands out

  • Concentrate on your first 20 photos

  • Modern design

  • Maximize location awareness

How do I improve my booking rate?

Here are some actions that could help improve your booking rate:

  • Optimized photos

  • Having reviews for your listing

  • High category ratings in 1 of the 6 that the guest cares about most (cleanliness, accuracy, check-in, communication, location, value)

  • Quick message response rates

  • Add high-converting amenities

    • (EV charging station, blow dryer, poker table)

  • Instant book

  • Pet policies

  • High rating for your Host profile

  • Negative reviews have been addressed

  • Meet upcoming search demand

Suggestions

If you have additional suggestions we would love to hear them. Click here to send them to us!

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