Are you curious about the difference between Similar Listings and Competitors on Rankbreeze? Look no further, we have all the information you need to understand these features and how they can benefit you as an Airbnb host.
What are Similar Listings?
Similar Listings on Rankbreeze are determined by Airbnb based on various factors such as location, size, features, amenities, and more. The data from these listings is invaluable, as it helps you compare your listing’s performance against Airbnb’s chosen benchmarks. By analyzing this data, you can gain actionable insights to optimize your listing and improve its success.
Similar Listings data can be found in two sections on Rankbreeze:
Property Search Metrics Board and
A/B Testing section.
Let's take a closer look at how these sections use Similar Listings to help you improve your Airbnb listing.
Property Search Metrics Board
The Property Search Metrics Board on Rankbreeze provides you with data on how your listing is performing in search results compared to Similar Listings. This data can help you identify areas where you can improve your listing to increase your visibility and bookings.
For example, if you notice that your listing is not performing as well as Similar Listings in impressions, you may want to consider updating your listing's description or adding more attractive photos to improve your ranking.
A/B Testing
The A/B Testing section on Rankbreeze allows you to compare your listing's performance against Similar Listings. This feature is especially useful if you have made changes to your listing and want to see how it affects your performance compared to similar listings.
For instance, if you have recently updated your cover photo or added new amenities, you can use the A/B Testing feature to see if these changes have had a positive impact on your performance compared to Similar Listings.
What are Competitors?
Competitors can be found in the Competitor Rates section on Rankbreeze. This section allows you to compare your listing's rates against your competitors' rates. This information can help you adjust your pricing to stay competitive and attract more bookings.
Conclusion
In summary, Similar Listings and Competitors on Rankbreeze are valuable features that can help you improve your Airbnb listing's performance. By understanding how these features work and utilizing the data they provide, you can make informed decisions to optimize your listing and attract more bookings.
If you would like more information on how Airbnb determines Similar Listings you can visit Airbnb's help center article here.