🧠 Overview
The Booking Funnel Visualization shows you exactly how guests discover and book your properties. Think of it as your property's success story told through data – from rankings all the way to "booking confirmed."
✨ Why It Matters
The booking journey is a chain of mini-decisions. Guests move from seeing your listing in search results → clicking it → saving it → booking it. Instead of guessing why bookings are slow, you'll see exactly where potential guests are choosing other properties over yours.
What this means for you:
Spot your strengths - See what you're already doing right
Find improvement areas - Know exactly what to work on first
Beat your competition - Focus your efforts where they'll make the biggest difference
Get more bookings - Fix the right problems to see real results
The booking funnel gives you early warning signs and growth opportunities before they show up in your revenue reports.
📊 What the Funnel Shows You
The booking funnel covers all the key stages of the booking journey. Each stage compares your performance with similar listings:
Rankings – Where your listing shows up in Airbnb search results.
First Page Impressions – How often you appear on page 1 of search.
Click-Through Rate (CTR) – The % of people who see your listing and actually click it.
Wishlists – How many travelers save your listing for later.
Booking Rate – The % of views that turn into bookings.
Overall Conversion Rate – From search to booking, your ultimate performance score.
👑 Crowns show who’s winning at each stage—you or your competitors.
🧭 How to Access the Booking Funnel
Go to the listing you want to review
Click “Visibility”
Under "Property Search Metrics", select "Booking Funnel."
If your Airbnb account isn’t connected, you’ll see a button to connect it. This lets your data refresh automatically every day.
🔑 How To Use the Funnel to Improve
Compare Your Numbers
Check your side vs. competitors. Look for crowns 👑 to see where you’re leading.See where you can improve
Low Rankings? → Work on SEO, pricing, and titles.
Low First Page Impressions? → Adjust pricing, availability, or minimum stays
Weak CTR? → Improve your main photo and title.
Few Wishlists? → Highlight unique features or seasonal perks.
Low Booking Rate? → Revisit your reviews, cancellation policies, and calendar.
Weak Conversion Rate? → Review the full journey from search to booking.
👉 These are just starting points. Every market is different, so keep testing to see what works best for your listing. For more ideas, check out the Guide to Improving Your Airbnb Performance Metrics
Take Action & Track Wins
Make small changes one step at a time, then revisit the funnel to see if you’ve claimed new crowns.
❓ FAQs
Q: How often does the funnel update?
A: Every day. As long as your Airbnb account is connected to Rankbreeze.
Q: What does the crown 👑 mean?
A: It shows who’s performing better at that stage—your listing or similar listings.
Q: Can I see more detailed information?
A: Yes, click on any section to see detailed charts and trends.
🎯 Final Thoughts
The Booking Funnel is like X-ray vision for your Airbnb listing. It doesn’t just show your numbers—it shows how you stack up against the similar listings. With rankings, clicks, wishlists, and conversion rates all in one place (plus crowns for bragging rights), you’ll know exactly where to focus to get more bookings.
Start using the Booking Funnel today—and collect those crowns 👑 at every stage!
🙋 Need Help?
If you have questions about your performance indicators or need assistance optimizing underperforming listings, contact us at support@rankbreeze.com