All Collections
FAQs Influencer
Campaign Process
What is an application campaign?
What is an application campaign?
Reachbird avatar
Written by Reachbird
Updated over a week ago

Usually, you will be invited to campaigns on our platform by our project managers or the companies themselves. Our "Application Campaign" feature gives you the opportunity to proactively apply for campaigns. You will receive either a voucher for a product from the advertiser and/or financial compensation. In return, you create a set number of actions (e.g. post, stories, reels, etc.).

In most cases, application campaigns are so-called barter deals, i.e. you receive a product from the company and perform a certain number of actions in return without any direct monetary benefits. Some brands also offer a financial consideration. These can be fixed prices or negotiable prices.

You can find out more about the tax implications of barter deals here:

How does the application process work?

As soon as a new application campaign is available for you, you will receive an email notification from us. In the tool, you will find all current application campaigns that are available for you under the "Dashboard" tab. By clicking on the button "Show details" you will get detailed information about the campaign.

If you want to apply for a campaign, click on "Apply". If the brand has decided on negotiable prices, you can send a counter-offer and exchange information via the campaign chat.

The brand will review your application and decide whether you can participate in the campaign or not. This may take some time, as the responsible advertiser will check your profile and KPIs.

What do you need to do during the campaign?

If your application is accepted, the subsequent campaign process is not much different from a normal campaign. The biggest difference is that you order the products yourself with a discount code that you receive from the advertiser after you confirm your participation.

After you have received the product, you produce the agreed drafts. Afterwards, you have to upload them via the tool to get the approval of the customer.

ATTENTION: Do not publish the drafts without approval!

After you have received the approval, the content can be published. Then you have to link the insights of your posts. You can find out how this works here:

If you have any further questions about application campaigns, please contact us at any time at

Did this answer your question?