How to create a LinkedIn campaign?

Creating and managing of a LinkedIn influencer marketing campaign.

Reachbird avatar
Written by Reachbird
Updated over a week ago

  1. You can start a new campaign by clicking the "New Campaign" button. Create the campaign in the tool and fill out the general information.

  2. Now it's time to select the influencers. With the help of our search engine, you can search for keywords and topics. Select the LinkedIn social media channel. Results can be filtered by the following criteria:

    - Reach
    - Minimum engagement rate
    - Gender
    - Age Range
    - Price
    - Location
    - Preferred language

    You can also filter creators who have several accounts on other social media platforms.

3. Matching influencers can be added to the list in this step and LinkedIn posts can be selected via the "+Add action" button.

The automatically displayed price of the respective creator is the price that the influencer has specified for the action. You can either enter an alternative price directly or negotiate with the influencer later via chat.

4. In the next step, create the campaign briefing. This briefing should provide influencers with general information about the campaign. Specifically for LinkedIn, desired hashtags, brand mentions, and a message for the influencers can be specified.

You can find more detailed information about the initial briefing in the article: What is an Influencer Briefing.

5. In the confirmation step, you can check all the information and then send the invitations. The complete campaign is processed under this point.

If you have any questions about implementing your influencer campaigns, please feel free to contact your account manager or write to us at

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