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Track item returns, exchanges, and reasons to improve product performance

Updated this week


Filter products by items sold, return type, and order date to analyze the data you’re looking for.


Metrics:

  1. Returned

    1. The number of times a specific item was returned.

  2. Quantity sold

    1. The number of times an specific item was purchased.

  3. Return value

    1. The total value of items that were returned.

  4. Return rate

    1. Percentage of returned items from the total number of items purchased.

    Return rate = # of items returned / # of items purchased

  5. Exchange rate

    1. The percentage of items exchanged from the total items purchased.

    Exchange Rate = $ value of exchanges / $ value of all returns


Return Reasons:

Return reasons list the return reasons that are in your return flow for all items.

Note: You can filter these stats by numbers and by percentage by clicking the icons at the top right.


How this can enhance your business:

This data helps merchants identify which products are driving the most returns or exchanges, revealing potential issues with product quality, sizing, descriptions, or customer expectations. By analyzing return rates alongside quantity sold and return reasons, merchants can pinpoint problem items and make informed decisions—such as updating product listings, improving images, or discontinuing underperforming SKUs. Monitoring exchange rates also highlights whether customers are finding acceptable alternatives, which can inform inventory planning. Overall, these insights support better product curation, reduce operational costs, and improve customer satisfaction.

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