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Local Expert Marketing - what is it?

Local Expert Marketing explained: how it is beneficial to your brand and drives lead generation

Updated over 2 weeks ago

Renowned is not just another marketing tool.

  • Traditional lead generation is not sustainable. Businesses become dependent on continually investing in lead-gen tactics to survive.

  • Generic social media tools require constant manual effort and coming up with new ideas

  • Review platforms sit static on a single channel.

What’s missing is an integrated system that transforms reputation into an automated, omnipresent brand. This is where Local Expert Marketing comes in.

Local Expert Marketing is the strategic discipline of building omnipresent, authentic local authority that makes you the inevitable choice in your market.

Local Expert Marketing is brand over hustle: The goal is to make trust and reputation the engine for client acquisition. When your brand works for you, you stop chasing business and start attracting it.

Local Expert Marketing is built on three core principles:

Be Everywhere
Being known is about owning the mindshare in your local market. Achieving that requires being consistently visible across every channel where your ideal clients are looking, and demonstrating your expertise at every touchpoint.

Be A Local Authority
To be remembered, you need to differentiate with real value, real social proof – not generic business platitudes. You need to be a reliable source of content that speaks to your market’s unique dynamics.

Be Systematic
Replace random acts of marketing with an automated system where your daily work fuels your online presence. Scalable, predictable brand building that doesn’t distract you from delivering great client service.

Renowned is the first – and currently only – comprehensive platform purpose-built for Local Expert Marketing.

How does Renowned power your Local Expert Marketing strategy?


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