Overview
Promoting your app launch with your email list is the best way to reach your database directly. Use these ready-to-go email templates to spread the word and drive engagement from day one quickly.
Whether you’re launching your new rewards app or app features, we’ve made it easy to personalize and send.
Why It Matters
Email is one of the most effective ways to introduce clients to your app and turn awareness into activation. These templates are designed to:
Help you promote your app quickly without writing from scratch
Make sure your clients know what’s in it for them
Create urgency
Drive app sign-ups and sales
RepeatMD does not send emails for you. Use these best practices, copy and paste the templates into your email systems, and personalize them for your practice.
How to Use the Templates
Access the templates: Click here for Launch Email templates and click here for Flash Promotion templates (make copies to edit in your browser).
Personalize your content: Anywhere you see #PlaceholderText, swap in your business details.
Example: #WelcomeOffer, #PracticeName, #LinktoApp, #PracticeName, #Flash, #Date
Copy and paste: Add your personalized email copy to your email service provider (e.g., Mailchimp, Constant Contact, Klaviyo).
Send on a schedule: Use the suggested timing to automate your launch campaign. Morning works best, around 10am.
Important: If you skip personalization, your clients may not understand the offer or take action.
Launch Email Templates
Email 1: Launch Announcement
Send on Day 1
Email Subject | Breaking News |
Email Body | Hi #FirstName, We’ve been working on something exciting behind the scenes - and it’s finally here. We’re launching our very own rewards and mobile shopping app, designed just for you. As a thank-you, you’ll get #WelcomeOffer, instantly, when you join today. [Click here to join] (#LinktoApp) Here’s what you get when you sign up:
It’s free to join and only takes a few seconds. Click here to join - > #LinktoApp P.S. Know someone who loves #PracticeName? Forward them this invite! |
Email 2: Reminder & Social Proof
Send 2 days after Email 1
Email Subject | Your exclusive invitation awaits! |
Email Body | Hi #FirstName, You’re one of the first to get access to our new VIP rewards app. And there’s a gift waiting for you: #WelcomeOffer - it never expires. Sign up to:
It’s 100% free, and only takes a few seconds to sign up. [Join the app now] (#LinktoApp) |
Email 3: Last Chance Follow-Up
Send 2 days after Email 2
Email Subject | Have you joined yet? |
Email Body | Hi #FirstName, We noticed you haven’t joined our new rewards app yet. As a welcome gift, you’ll instantly receive #WelcomeOffer and it NEVER expires! Here’s what you’re missing out on:
It’s free to join and only takes a few seconds. Don’t wait one more day, click here: (#LinktoApp) |
Flash Promotion - Email Templates
Email 1: Launch Day
Send on Day 1
Email Subject | 72 Hours Only - (xx)% Off In-App Flash Promotion |
Email Body | Hi (#Name) We’re launching an exclusive 72-hour flash promotion - our biggest in-app savings of the season. Save #xx% on any in-app purchase, for a limited time only! Here’s how to claim your savings: -Download the app: (#LinktoApp)
-Shop treatments, packages, memberships
-Use code: #Flash at checkout to save #xx%
Act fast, this deal disappears in 72 hours. Bonus: Use Affirm to pay over time for the treatments you love. Shop now, pay later! Shop Anytime, Anywhere. All from the comfort of your home! |
Email 2: Reminder
Send 1–2 days after Email 1
Email Subject | Don’t miss your (xx)% flash savings! |
Body | Hi (#FirstName), This is your reminder, our flash sale is live, and it won’t last much longer! -Save #xx% on your favorite treatments, packages, or memberships
-Pay over time with Affirm
-Shop from anywhere, anytime, all in our mobile app!
Steps to save: -Download the app: #LinktoApp
-Shop treatments, packages, and memberships
-Use code: (#Flash) at checkout The sale ends (#date). Don’t wait—treat yourself or share the deal with a friend! |
Email 3: Final Hours
Send on the last day of the promotion
Email Subject | Time is Running Out - (#xx)% Off Ends at Midnight! |
Email Body | Hi (#FirstName), This is your last chance to claim #xx% off during our exclusive flash promotion! Only a few hours left to: -Shop in-app
-Use code (#Flash)
-Pay over time with Affirm
Download the app: (#LinktoApp
The offer expires tonight at midnight—don’t miss it!
Need extra flexibility? Use Affirm financing right from the app and spread your payments over time. |
Best Practices & Pro Tips
Include your app link in every email
Use real names and your practice branding to build trust
Add your RepeatMD email signature banner to every email: You received a branded email banner during onboarding, located in your Success Folder. This banner is pre-designed to help promote your app with every message. Don’t forget to use it!
Test send times based on your audience, morning works best, around 10am.
Track open and click-through rates to improve future campaigns
DON’T put QR codes in your emails. People look at emails on their phone
Incorporate your app into monthly newsletters: Ex: Buy now, read more, view now with (#LinktoApp)
Segment by patient type (new vs. returning) for more relevant messaging