Overview
Chris Balbi is Co-Owner and Operational Manager of Meesha Aesthetics and has used RepeatMD at his practice since March 2023. Below are his five steps to driving 1,000 patient sign-ups in the first 90 days of launching the Meesha+ App.
Watch the co-hosted webinar: How I sold $130k with RepeatMD.
This article is for practice owners and managers planning or executing a RepeatMD launch.
Before You Start
Set your welcome offer and any limited-time launch offer in the Admin Panel before promoting on social.
Copy your app link from [SME: confirm current path — formerly App Builder → Home → App Link].
Prepare front-desk and provider talking points about memberships, packages, and the app.
Optional: register for Chris’s ongoing trainings via Goldcast event hub (twice monthly).
Why It Matters
High sign-up volume in the first 90 days creates a patient base that fuels rewards, memberships, and in-app revenue for the rest of the year. Chris’s playbook combines marketing urgency with in-office consistency.
How It Works
Chris’s five steps stack exclusivity, FOMO, urgency, social content, and staff habits. Each step below includes what he did at Meesha Aesthetics and how you can adapt it.
Step-by-Step Instructions
Step 1: Create exclusivity with early access for VIPs
Reach out to a few loyal patients and have them download the app first. Ask what they think via text and save their reactions for social content.
Why it works: Early VIP access makes the app feel invite-only before broad launch.
Step 2: Create FOMO by sharing screenshot reactions on social media
Share screenshots of patient text reactions across your social channels. Followers who do not know the context will ask questions and want in.
Why it works: Mystery and social proof drive curiosity better than a static “we launched an app” post alone.
See Promote on social media (Admin Panel) for posting tactics.
Step 3: Create urgency with a limited-time launch offer
Meesha Aesthetics offered $50 off a patient’s first in-app purchase for the first 30 days of launch. After launch month, they moved to a consistent $25 off first in-app purchase welcome offer.
Why it works: A deadline forces patients who were on the fence to act during launch window.
Configure offers in the Admin Panel and promote with Use launch email templates (Admin Panel) and Use launch text templates (Admin Panel).
Step 4: Tie app benefits into your social media strategy
Chris dedicates one week every month to posts related to the Meesha+ App: rewards check-in, memberships, why packages beat single treatments, and similar topics.
Why it works: Regular app content keeps the bio link relevant and educates followers over time.
Step 5: Build in-practice habits that educate patients about the app
Front staff ask whether patients have packages or memberships the team should know about before check-in. Patients who do not know will ask, which naturally introduces the app.
Chris also keeps the full team current on upcoming promotions, membership benefits, package value, and general app benefits so they can answer questions confidently.
Why it works: In-office mentions convert patients who ignored email and social CTAs.
Best Practices and Pro Tips
Track sign-ups weekly during the 90-day window and double down on the channel that performs best.
Align welcome offer across social, SMS, email, and front desk so patients hear one message.
Use appointment reminders with app links. See Use appointment reminder templates (Admin Panel).
Register for Chris’s trainings for updated tactics: Goldcast event hub.
Common Mistakes and FAQs
Q: Do I need exactly 1,000 sign-ups?
A: No. The number is Chris’s result. Use the steps as a framework and set your own goal based on list size.
Q: Can I skip the limited-time $50 offer?
A: Yes. Urgency helps, but any clear welcome offer plus consistent promotion can work.
Q: Where do I get launch copy?
A: See launch email and text template articles linked in Step 3 and Next Steps.
Next Steps and Support
Need help? Email support@repeatmd.com