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When patients find your practice online, your website alone rarely builds trust. They need engaging content that shows your personality and motivates them to visit.
This guide walks you through driving app sign-ups using your RepeatMD link on social channels. You will copy your shortened app link in the Admin Panel, add it to bios and messaging tools, create content such as Reels and graphics, and follow best practices to maximize click-throughs.
This article is for practice owners, managers, and marketing staff promoting your Patient App during launch or ongoing campaigns.
Before You Start
Copy your app link from the Admin Panel under App Builder → Home → App Link before posting.
Set up a shortened link if you have not already. See Shorten your URL with Bitly.
For ready-made graphics and memes, open Client Resources → Marketing Materials in the Admin Panel or use Use launch and social media graphics (Admin Panel).
Use app links on social media, not QR code image files. See Use your RepeatMD QR codes (Admin Panel).
Why It Matters
Promoting your app on social media helps you:
Keep sign-up always available: Placing your link in bios and automated messages lets new and existing followers sign up whenever they see your content.
Boost conversions: Personalized DMs, Reels, and eye-catching graphics motivate followers to download and engage with your app.
Build consistent branding: A unified approach across Instagram, Linktree, and other platforms builds trust and makes sign-up seamless.
How It Works
App link in bio and posts. Your shortened RepeatMD link lives in your Instagram bio (or Linktree) so followers can tap through from any post that says “link in bio.”
Content types. Practices drive sign-ups with tutorial Reels (including green screen demos), before-and-after highlights, static graphics, memes, and story stickers.
Marketing Materials hub. Download category-based graphics from Google Drive via the Help Center Social Media Launch Resources collection or Client Resources → Marketing Materials in the Admin Panel.
Step-by-Step Instructions
Get your RepeatMD app URL
Log in to your Admin Panel.
Go to App Builder → Home → App Link.
Click Copy (double-squares icon) next to App Link.
Save this link for the steps below.
Add your app link to your Instagram bio
Open the Instagram app and tap your profile.
Tap Edit Profile.
Tap Add Link → Add External Link.
Paste your shortened RepeatMD link.
Enter a title showcasing your offer, for example: “Get $25 off your next service. Sign up!”
Tap the blue checkmark to save.
Pro tip: Use a call-to-action in your bio text, for example: “Join our VIP Rewards! The link below.”
For a focused walkthrough, see Add your app URL to your Instagram bio (Admin Panel).
Use Linktree for multiple links
Visit linktr.ee and register (free plan).
Verify your email.
Customize your page under Appearance.
Go to Links and Add New Link:
Title: “Join Our App. Get $25 Off Your Next Service!”
URL: Your RepeatMD link.
Save and copy your Linktree URL.
Repeat the Instagram bio steps above using your Linktree URL if you prefer multiple links.
Create an Instagram Reel with a green screen demo
Example: YouTube demo
Record your app demo:
On iOS: Swipe to Control Center → tap Screen Recording.
On Android: Use your device’s built-in screen recorder.
Open Instagram and select Reels.
Tap Effects → search Green Screen → Change Background.
Select your screen recording.
Hold the record button and narrate as you walk through the app.
Preview, add a caption (see examples below), choose a cover, then Share.
Pro tips: Record in a well-lit room with a plain background, keep your app demo concise, and ensure your recording is clear and audible.
For a dedicated walkthrough, see Create an app walkthrough video with voiceover (Admin Panel).
Download and use promotional graphics
Access Marketing Materials in the Help Center Social Media Launch Resources collection, or from the Admin Panel under Client Resources, labeled Marketing Materials.
Click Social Media Graphics.
Select the category you want to download:
Category | Link | Use |
Rewards | Promote your rewards program and encourage patients to earn and redeem points | |
Financing | Highlight flexible patient-financing options | |
Memberships | Drive engagement and awareness for your app | |
Welcome Offers | Showcase membership programs and retention | |
Seasonal | Promote introductory offers for new patients |
Download graphics:
Click the Google Drive link for your desired category.
Desktop: Three-dot menu on the image → Download.
Mobile: Tap the image → three-dot menu → Download.
Tip: Use Linktree to keep call-to-actions consistent across posts.
Set up automated welcome messages for new followers
Instagram can send an automatic DM when someone follows you. See Send automated messages to new Instagram followers (Admin Panel) for setup steps and copy templates.
Best Practices and Pro Tips
Keep CTAs consistent: Use the same headline (for example, “Link in Bio for $25 Off”) across posts, DMs, and graphics.
Highlight benefits first: In captions, lead with the value (“Get $25 off”) before describing how to sign up.
Use branded imagery: Incorporate your logo and color palette so posts stand out in followers’ feeds.
Add closed captions on Reels to boost watch time and accessibility.
Personalize automated messages with your brand voice.
Post a variety of content: tutorial Reels, static graphics, memes, and story stickers.
Stay consistent during launch week and for seasonal promotions.
Do not:
Post a plain photo of your QR code. Followers cannot click it in mobile feeds.
Mix multiple unrelated CTAs in one post. Keep each post focused on your app.
Use technical jargon. Frame features in terms of patient value and ease.
Practice examples
Below are examples from RepeatMD practices driving adoption and app sign-ups on social media.
Example: @Aesthetics.by.rebecca
Rebecca shares a video with a guided, high-level tour of her app to introduce it to her patients on Instagram.
How she did it: She created a screen recording of herself going through the app, uploaded it to Instagram Reels, and selected Green Screen to overlay herself talking about what she is showing.
Caption:
“Introducing the BVLC App
Your very own VIP Rewards and Loyalty Program!
Get $50 OFF your next service by signing up at our LINK IN BIO!
Rewards and Perks include:
$50 towards any service the day you join
6 MEMBERSHIP OPTIONS! Tox, Silver, Gold, Platinum, Emsculpt NEO, and Emsculpt NEO Deluxe
Rewards for visiting. Check in by scanning the QR code at the front desk every visit
Birthday Surprise
Ability to send friends $50 OFF a service
24/7 Access to purchase your favorite services
Treat Now. Pay Later. Patient financing options up to 36 months with Affirm!
FOLLOW THE LINK IN BIO TO JOIN TODAY!”
Example: @botoxbymeesha
Meesha shares a before-and-after result in story highlights to showcase patient outcomes.
Example: @thefountainwpb
The Fountain shares a video showing download steps with voiceover and closed captions.
How they did it: They created a screen recording with voice recording enabled, then added copy overlays and music in editing.
Caption:
“Here’s a brief tutorial of our new Fountain Rewards App!
We’ve been working hard to make this app value-packed with simplicity in mind for you! There’s so many perks, with the first being an automatic $50 towards any service!
There’s two ways to download: click the link in our bio or check out our ‘rewards’ highlight for a direct link!”
Common Mistakes and FAQs
Q: My bio link is not working. What should I check?
A: Verify you pasted the full URL (including https://) and saved with the blue checkmark. If you use Linktree, confirm your Instagram bio points to your Linktree URL, not the raw app link unless you prefer a single direct link.
Q: Can I use the same graphics for Facebook and Instagram?
A: Yes. Confirm image dimensions match each platform’s recommended sizes and update platform-specific CTAs as needed.
Q: Should I post QR codes on Instagram?
A: No. Use your shortened app link for social media. Reserve QR codes for in-practice print materials.
Next Steps and Support
Need help? Email support@repeatmd.com