Use the Dedicated Flow strategy when you want every contact to go through a structured, consistent introduction.
If you're not sure this is the right strategy:
When to use a flow
A flow is a good fit if you want to:
Send a structured introduction to your brand
Automate early touchpoints
Create a consistent experience for every contact
What this strategy does
With this flow:
Every contact enters the same 3-email sequence
The first email is sent shortly after they are added to Klaviyo
Step 1: Create the flow
Create a new flow in Klaviyo
Name it something clear, like "Activation Flow [Retention]"
Set the trigger to: 👉 When someone is added to the Retention list
Keep the setup simple.
Step 2: Send the first email quickly
Set the first email to send within 30 minutes
Step 3: Build the 3-email sequence
Email 1 → brand introduction
Email 2 → best sellers + social proof
Email 3 → offer or next step
Add a conditional split so only contacts who opened Email 1 continue on to receive Emails 2 and 3. Anyone who did not open Email 1 should not move on to Email 2.
Step 4: Use the right messaging
Prioritize:
Clear brand introduction
Best-selling products or key content
Social proof
Simple CTA (browse, shop, explore)
Offer (if appropriate)
Avoid:
"Thanks for subscribing"
"Welcome to the family"
Any language that assumes signup
Tips for success
These contacts are new to your brand.
Focus on:
Clear, recognizable messaging
Consistent brand experience
Content similar to ads or site experience
Avoid overly assumptive or highly personalized messaging early on.
Send the first email quickly
Do not delay the sequence
Avoid long gaps between emails
Recency and consistency drive performance.
Step 5: Move into campaigns after the flow
When scheduling future campaigns:
In the Send to audience, include the Warm [Retention] segment
In the Don't send to audience, include the Cold [Retention] segment
What success looks like
The first email sends quickly
The sequence is simple and consistent
Contacts move into campaigns after engaging
Unengaged contacts are filtered out
Quick summary
Use the Dedicated Flow strategy when:
You want a structured experience
You want control over the first 3 emails
Core setup:
Trigger flow when someone is added to the Retention list
Send first email within 30 minutes
Build a 3-email sequence
Include Warm [Retention] on future campaigns
Exclude Cold [Retention] from receiving future campaigns