Because Retention.com identifies website visitors and may add them to your email list without a form sign-up, you need to disclose this in two places before you go live: your privacy policy and your cookie banner.
This is not legal advice — requirements vary by region. If you have questions about your specific situation, consult a legal professional.
Privacy Policy
Your privacy policy should disclose that:
You use third-party tools to identify website visitors
Identified visitors may be added to your email marketing list
You may send marketing emails to identified contacts
Visitors can opt out at any time
Sample language
You can adapt this for your policy:
"We use third-party identity resolution technology to identify visitors to our website. If you are identified, your contact information may be added to our marketing list and you may receive emails from us. You can unsubscribe at any time by clicking the unsubscribe link in any email."
Cookie Banner
Retention.com uses cookies and identity resolution technologies to identify visitors on your site. Your cookie banner should reflect this.
Make sure your cookie banner:
Discloses the use of cookies and identity resolution technologies
Explains how visitor data may be used for marketing
Gives visitors a way to manage their preferences
CCPA sample language
If you need to address CCPA opt-out requirements, you can use or adapt the following:
"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout."
If you're already using a cookie management platform like OneTrust or CookiePro, update your settings there. Refer to your provider's documentation for the specific steps.
What to do next
Once both are updated, check the acknowledgment in the setup wizard and continue to the next step.