Managing your online listings across major search engines and business directories ensures that prospective clients can locate your practice with accurate details. Use this guide when initially configuring your business profile, updating practice contact information, or updating the services you offer.
Prerequisites
An active Aloha account with administrative privileges.
A package with Local Listings included (typically an Aloha Website package)
Verified business details, including your business name, primary phone number, physical address, and operating hours.
Why Listings Management is Crucial for Your Practice
Consistently managing your online listings from a central hub provides powerful benefits for your practice:
Improve Visibility: Being listed accurately on more sites means more chances for patients to find you.
Increase Traffic: Accurate and complete listings build trust and lead to more website clicks and physical foot traffic to your office.
Save Time: Update your information once in Aloha and let it sync everywhere, instead of trying to log into dozens of different sites individually.
Boost Your SEO: Search engines reward businesses that have consistent, accurate information across the web with higher rankings.
1. Navigating to Directory Listings Management
Log in to your Aloha dashboard.
From the main left-hand navigation sidebar, click on Settings, then Listings.
2. Updating Core Business Details Across Platforms
Review and update the fields across each section to maintain consistency across all local directories:
Business Information: Enter your Business Name using the exact clinic name listed on your Google Business Profile. Enter the First, Middle, and Last Name for your main provider. Add their 10-digit NPI (National Provider ID) number.
Categories: Choose the most accurate Primary Category for your main service (e.g., Chiropractor, Optometrist, Audiologist), then utilize all additional category slots (up to nine) to describe every other facet of your practice (e.g., Massage Therapist, Eye care center, Hearing Aid Repair Service).
Business Category: Enter your primary category entry under Business Category.
Address: Enter your primary street address under Address Line 1 & 2 (must include a street number; use Line 2 for suite, unit, or office numbers). Complete the City, State, Zip, and Country fields.
Toggle Hide Address to ON if you operate as a service-area business without a physical location for clients.
Phone Numbers: Enter your primary 10-digit line under Main Phone.
Fill in additional lines under Alternate Phone Numbers as applicable (Alternate Phone, Toll-Free Phone, Mobile Phone, Fax Number, or TTY Phone).
Business Description and Hours:
Write a detailed paragraph describing your practice under Business Description. This is your primary SEO engine, so be sure to naturally weave in the core specialties, procedures, and conditions treated at your facility.
Set your weekly schedule under Business Hours by checking specific hours per day or marking as Closed. Include any special, holiday, or extended hours notes under Additional Hours Info.
Payment Methods: Check all accepted payment forms under Payment Methods
Email / Website / Apps
Add all primary public-facing email addresses under Contact Email.
Provide the direct link to your website under Main Website URL.
Enter the clean, user-friendly URL text shown on directory listings under Display Website.
Social Profiles: Add direct links to your primary profiles under Social & Listing URLs for Facebook URL, Google Business URL, and Yelp URL.
Logo: Upload a high-resolution logo image under Logo/Image to publish across directories.
Additional Attributes & Keywords:
Enter the year your practice was officially founded under Year Established.
List professional memberships, certifications, or medical associations under Associations.
Specify treated medical conditions or symptoms under Condition Keywords.
Enter up to 5 core search terms that represent your primary services under Keywords / Languages (e.g., Sports Chiropractor, Walk-In Dentist, or Pediatric Optometrist) along with spoken languages separated by commas (e.g., English, Spanish).
Enter the specific treatments offered at your practice under Procedures Performed.
Click Save Changes at the top of the page to push updates automatically across all synced directories.
3. Syncing and Monitoring Directory Statuses
Switch from Profile to Listings within the Settings > Listings page.
Review the status column next to each directory platform:
Live: Information is active and published across the directory platform. You can click View next to the listing to open the direct URL to your profile.
Submitted: Your listing data has been sent to this network. Some networks (in-car navigation, voice assistants, data aggregators) publish it inside their own products and never provide a public page.
Unavailable: The directory listing is not currently supported for your account or profile type.
Common Questions
How long does it take for listing updates to appear across search engines?
How long does it take for listing updates to appear across search engines?
Most major search engines and directory platforms process updates within 24 to 48 hours. However, third-party directories may take up to 5 to 7 business days to reflect updated business details fully.
Why is maintaining consistent NAP (Name, Address, Phone) information important?
Why is maintaining consistent NAP (Name, Address, Phone) information important?
Search engines evaluate NAP consistency across multiple directories to determine business legitimacy and location accuracy. Inconsistent formatting or conflicting details can lower your practice's local search rankings.
What should I do if my business address changes?
What should I do if my business address changes?
Update your address directly within the Address section of the Profile tab and click Save Changes. Aloha will push the new address across all synced online listings automatically.
💬 Need Help? We're Here!
If you have other questions about optimizing your online listings, our support team is ready to help. Contact us at 800-563-0469 or support@getaloha.com.