Clinics often host events to engage with their patients, promote wellness, and foster a sense of community. These events can range from small, intimate gatherings to larger-scale activities. Below are some popular event ideas clinics organize for their patients:
1. Wellness Workshops and Seminars:
Topics Covered:
Spinal health and posture
Stress management techniques
Nutrition for overall health
Preventing injury and improving mobility
The benefits of regular chiropractic care
The importance of regular eye exams
Managing common eye conditions (dry eye, glaucoma, macular degeneration)
The effects of screen time and how to reduce digital eye strain
2. Patient Appreciation Days:
Description: A day dedicated to showing gratitude to loyal patients.
Activities Include:
Free or discounted services or products
Healthy snacks or beverages
Small giveaways like water bottles, posture-correcting tools, glasses, contacts or gift cards to your business
Fun activities like raffles or prize drawings
Purpose: Strengthen relationships with existing patients and encourage word-of-mouth referrals.
3. Community Health Fairs:
Description: Participate in local health fairs or create your own.
Activities Include:
Free posture screenings or spinal health assessments
Offering educational brochures on chiropractic care
Mini adjustments or spinal consultations
Purpose: Raise awareness of chiropractic services in the community and attract new patients.
4. Family and Kids’ Day:
Description: Events geared towards families with a focus on children’s health.
Activities Include:
Chiropractic care for kids (addressing posture, scoliosis, etc.)
Fun activities like face painting or games for children
Talks about how chiropractic care can benefit children’s growth and development
Purpose: Promote the idea of chiropractic care as a family-friendly option for everyone.
5. Fitness Challenges:
Description: A challenge or competition to promote fitness and wellness.
Activities Include:
Setting goals (e.g., steps taken per day, amount of water consumed, number of workouts per week)
Offering support and coaching through regular check-ins or meetings
Providing incentives for completing milestones (e.g., free adjustments or discounts on services)
Purpose: Encourage patients to take an active role in their health while creating a fun, supportive community.
6. Free Spinal or Vision Screenings:
Description: Provide free spinal health assessments to new and current patients.
Activities Include:
Offering posture screenings and spinal exams
Giving mini-consultations with chiropractors to discuss any issues or concerns
Free eye health consultations or mini eye exams
Purpose: Offer a low-barrier way for people to discover chiropractic care while identifying potential issues early on.
7. Corporate Wellness Programs:
Description: Partner with local businesses to provide wellness events for their employees.
Activities Include:
Offering onsite chiropractic screenings
Giving workshops on ergonomics and posture for desk workers
Providing corporate wellness packages or discounts for employees
Purpose: Build relationships with local businesses and expand the clinic’s reach.
8. Monthly Health Challenges:
Description: Organize monthly wellness challenges to keep patients engaged and motivated.
Activities Include:
Themes for each month, such as “Posture Awareness Month” or “Mindfulness Month”
Offering small incentives for completing wellness-related tasks (e.g., walking 10,000 steps per day)
Purpose: Keep patients engaged in their health and remind them of the benefits of chiropractic care.
9. Charity Events or Fundraisers:
Description: Host charity events to give back to the community while promoting health and wellness.
Activities Include:
Charity runs or walks (possibly offering free adjustments for participants)
Collecting donations for local organizations (food banks, shelters, etc.)
Hosting fundraising events with a focus on wellness and chiropractic care
Purpose: Increase community involvement while aligning the clinic with social good.
10. Educational Webinars or Online Events:
Description: If your clinic has a digital presence, you can host online events for broader outreach.
Topics Include:
Virtual posture workshops
Online seminars about back pain prevention
Q&A sessions with chiropractors
Purpose: Make chiropractic education accessible to patients who may not be able to attend in-person events.
11. "Bring a Friend" Day:
Description: Encourage existing patients to bring a friend or family member for an introductory chiropractic visit.
Activities Include:
Offering discounts or freebies for the patient and the guest
Giving mini consultations or spinal checks for the guest
Purpose: Attract new patients while strengthening existing relationships.
12. Eye Care for Seniors:
Description: Host events focusing on the unique eye care needs of seniors.
Activities Include:
Offering discounted eye exams for seniors
Educating older patients about age-related eye conditions like cataracts or macular degeneration
Providing information about vision aids for seniors, such as magnifiers or specialized lenses
Purpose: Address the specific eye health needs of the senior community and provide them with valuable resources.
Now that you have an idea of the event you want to put on, you can use Campaigns to create a marketing workflow. You can add texts/emails to keep patients engaged and remind them of the event leading up to the date. You can also send messages after the event.
To build the event campaign, begin at the CAMPAIGNS> SHOW TEMPLATES page and click +Add Template in the top right corner. Once in the campaign builder, under "Type" select "Event". You will need to choose the Event Date in order to be able to set the message preferences further.
In the "Keyword" section, type in a word you'd like patients to use in order to be added to the particular campaign (optional, but this is helpful for voluntary opt-ins). You can utilize the bulk message feature to promote the keyword (example: We are having our third annual wellness seminar. To learn more and RSVP, reply with the word "Seminar2025". This will opt in the patient into the campaign, thus getting the series of messages associated with the campaign.
After, clicking Add Campaign you can now set up individual steps by clicking +Add Step. This can be further customized to send out particular messages based on your preference. For example, if you'd like to send an event reminder to the contacts added in the campaign, you can set up a text to go out 1 day prior to the event with all necessary information included.
CLICK HERE to view an article on adding a new step to a campaign!
