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๐ŸŽ‰ Event Campaigns

wellness workshop, health fair, keyword, community engagement Automate patient communication before, during, and after a clinic-hosted event

Written by Kyla Lightfoot
Updated over 2 months ago

โœจ When You Need This Guide

Use an Event Campaign when your clinic is hosting a special event and you want to automatically:

  • Promote the event via text/email

  • Send reminders leading up to the event

  • Follow up afterward with next steps or thank-yous

Great for:

  • Wellness workshops and health fairs

  • Patient appreciation days or charity events

  • Seasonal promotions, fitness challenges, and more!


๐Ÿ’ก Popular Event Ideas for Clinics

Event Type

Description

๐Ÿง˜ Wellness Workshops

Spinal health, stress management, nutrition, posture

๐Ÿง‘โ€โš•๏ธ Community Health Fairs

Free screenings, spinal assessments, consultations

๐Ÿƒ Fitness or Health Challenges

Step goals, water tracking, milestone incentives

๐Ÿง“ Eye Care for Seniors

Free eye exams, senior-specific vision support

๐Ÿ’ป Online Events

Webinars, Q&As, posture tips via Zoom

โค๏ธ Charity Fundraisers

Local drives, health-themed fundraisers

๐Ÿง Corporate Wellness

Business partnerships, posture training

๐Ÿ“… Monthly Wellness Themes

Focus on posture, mindfulness, hydration, etc.


๐Ÿ› ๏ธ How to Build an Event Campaign

  1. Go to Campaigns > Show Campaigns

  2. Click +Add in the top right corner

  3. Under Type, select Event

  4. Choose the Event Date

  5. (Optional) Add a Keyword for patient opt-ins (e.g., "RSVP", "Workshop2025")

  6. Click Add Campaign

๐Ÿ’ก Want patients to opt in by texting a word? Promote the keyword via bulk message:

โ€œWeโ€™re hosting our Annual Wellness Seminar! Text โ€˜Seminarโ€™ to RSVP and get reminders.โ€


โž• Add Messaging Steps to the Campaign

  1. Click +Add Step

  2. Name your step (e.g., โ€œReminder 1โ€, โ€œDay Before Eventโ€)

  3. Choose your action: Send Text or Send Email

  4. Select or create a message template

  5. Choose when it should be sent (e.g., 7 days before, 1 day before, post-event)

  6. Click Add Campaign Step


๐Ÿ” Sample Message Timeline

Step

Timing

Message Idea

Step 1

7 days before

โ€œYou're invited! Our Health Fair is coming up. RSVP now.โ€

Step 2

1 day before

โ€œReminder: Join us tomorrow at 2pm! Event details here: [link]โ€

Step 3

Day after

โ€œThanks for attending! We loved seeing you. Hereโ€™s a coupon for your next visit.โ€


๐Ÿš€ Pro Tips

  • Use Keywords to allow easy RSVP/opt-ins via text

  • Segment your audience using tags if the event is only for a specific group

  • Add follow-ups to continue the conversation after the event

  • Use manual triggers or CSV uploads to add attendees


๐Ÿ›Ÿ Need Support?

Have questions on how to promote or build your event campaign? Weโ€™ve got your back!

๐Ÿ“ง Support@getaloha.com
๐Ÿ“ž 1-800-563-0469

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