Developing a strong communication plan increases participation rates and profit potential for your fundraiser. To point you in the right direction, we've outlined some tips as well as included some materials that you can use or reference to promote a successful fundraiser on Read for My School.
TIP: If you haven't promoted a digital fundraiser in the past, we recommend launching your marketing and communication one (1) week before you are going to start. This provides your families with enough time to register and build out their personal bookshelves to start reading and raising money for your school.
Once you start your marketing efforts, use your parent letter and social banners to market your fundraiser to families on your Facebook or school website. You can view your parent letter by clicking the INVITE STUDENTS button. You can print it out or copy/paste it into any doc (Word; PDF; Email) that you use to reach out to families.
Once you start, we recommend reaching out to your families weekly or bi-weekly to communicate progress and status against the goals you set so everyone is actively involved in supporting your fundraiser. To send weekly updates, click on the SEND ANNOUNCEMENT in your main menu.
Need additional help?
Here's some sample content you can use to help build out, market and manage your fundraiser on Read for My School.
Program Overview - Need to share our program with others on your team? Download and program overview outlining our services to you.
Fundraiser Launch Video - Just copy/paste this video link when creating your fundraiser story. It will be shown on all donation pages for your supporters to see.
20/20 Challenge Plan - Need a quick plan of attack? Check out our 20 minutes a day, 20 days of fundraising (1 month) communication plan and poster that will drive excitement and provide you with a quick out-of-box campaign to promote for your fundraiser.
30-Day Communication Ideas - Download our communication tips and best practices to promote a successful fundraiser on Read for My School.
Achievement Badge Posters (11 x 17) - Print and hang your achievement posters in the classroom to drive excitement in the classroom and to get students to reach their reading and fundraising goals.
Achievement Badge Certificates - Print and hand out achievement rewards to students based on hitting their reading and fundraising goals.
Social Ad Banners - Download and use our Facebook and Instagram social banners to promote your school fundraiser to donors who care!
Sample Prize Incentive Ideas - Need some fun ideas to drive excitement for your fundraiser on Read for My School? Here are some of the ideas our customers have done with their fundraiser.
For additional assistance, please contact our in-app support team.