Step 1: Access the Campaigns Hub
Navigate to the Campaigns Hub page where you manage your campaigns.
Step 2: Use the Filter at the Top
At the top of the Campaigns Hub page, locate the Filter. This filter allows you to select different options to customize your view.
Step 3: Change the Attribution Model
By default, the attribution model is set to Last Interaction. To change this, click on the Dropdown Menu next to the attribution model. Select the attribution model you want to apply from the list of available options.
Step 4: Automatic Data Update
Once you select a new attribution model, the data in the table will automatically update to reflect the changes based on the new model.
Step 5: Learn More About Attribution Models
For detailed information about what each attribution model means and how they are calculated, refer to the dropdown menu or head to Ask Berry from your side bar to ask more detailed information about different attribution models!