How to Implement UTM Injection for Google Ads on Roasberry
UTM injection allows you to track the performance of your campaigns efficiently by appending tracking parameters to your URLs. Here’s a step-by-step guide to setting up UTM injection for Google Ads within Roasberry.
Step 1: Access Your Campaign Settings
Log into your Roasberry account and navigate to the Campaign Settings for your Google Ads campaign.
Step 2: Set Up UTM Injection for Google Ads
To ensure proper tracking of your Google Ads campaigns, you will need to use the following UTM extension in your URL:
{lpurl}?mtm_campaign={campaignid}&mtm_kwd={keyword}&mtm_source=google&mtm_content={creative}&mtm_cid={campaignid}
Here’s a breakdown of the UTM parameters:
mtm_campaign={campaignid}: Tracks the specific campaign ID for better campaign-level insights.
mtm_kwd={keyword}: Captures the keywords associated with the ad.
mtm_source=google: Indicates Google as the traffic source.
mtm_content={creative}: Tracks the ad creative, providing insights into which creative assets are performing best.
mtm_cid={campaignid}: This campaign ID is a unique identifier used to track performance across campaigns.
Step 3: Apply the UTM Extension
Once you have copied the UTM extension above, you will need to append it to the URLs of your Google Ads.
The {lpurl} placeholder represents your landing page URL. Simply attach the UTM extension after this URL.
For example, if your landing page URL is www.yoursite.com, the complete URL with UTM injection would look like this:
www.yoursite.com?mtm_campaign={campaignid}&mtm_kwd={keyword}&mtm_source=google&mtm_content={creative}&mtm_cid={campaignid}
Step 4: Save and Launch Your Campaign
After appending the UTM parameters to your campaign URLs, save the changes. Review everything to ensure the UTM parameters are correctly implemented. Then, launch your Google Ads campaign.
Step 5: Monitor Your Campaign Performance
Once your campaign is live, you can monitor its performance using Roasberry's advanced tracking tools. The UTM parameters you set up will allow you to track data on campaign performance, ad creatives, keywords, and more, giving you a comprehensive view of your advertising efforts.