Overcoming Objections
There will always be clients who push back on anything you try to sell them.
Lucky for you, Rocket Driver has built a growing list of the top objections our partners face.
You can edit the Word document below.
Objection 1: "I’m from a small town; everyone knows who I am."
Response: In the digital age, even small-town businesses benefit from an online presence. Consider this: 97% of people learn more about a local company online than anywhere else (Source: SEO Tribunal, 2023). Whether it's new residents or current ones searching for services online, being visible digitally ensures your business stays top of mind.
Objection 2: "I get my business by word of mouth."
Response: While word of mouth remains powerful, digital platforms amplify this effect. A staggering 93% of consumers say online reviews influence their purchasing decisions (Source: Podium, 2023). By enhancing your digital presence, you're essentially widening the reach of positive word-of-mouth.
Objection 3: "Digital isn't that important to me."
Response: The digital world is not optional anymore; it's where your customers are. With over 4.66 billion active internet users globally (Source: Statista, 2023), neglecting digital channels means missing out on a vast audience ready to engage with your business.
Objection 4: "I have to run it by [insert person]..."
Response: It's crucial to involve all decision-makers early on. A collective decision can speed up the process, ensuring that your business doesn’t lag in the competitive digital landscape.
Objection 5: "Can't afford it right now!"
Response: Consider the cost of inaction. Businesses that leverage digital marketing see 2.8 times better revenue growth expectancy (Source: Google, 2023). Investing in your online presence is not just a cost; it's an investment in future growth.
Objection 6: "My [relative/insert person] does my social media for me."
Response: Personal connections managing your social media can be a start, but professional management ensures consistency, quality, and strategic content that aligns with your business goals. Remember, social media can influence 71% of consumers' buying decisions (Source: Forbes, 2023).
Objection 7: "What's the difference between you and the 5 other guys trying to sell me digital solutions?"
Response: Our unique approach focuses on personalized strategies that align with your specific business needs and goals. Plus, our track record of success and dedication to client satisfaction sets us apart.
Objection 8: "I don’t see the value."
Response: The digital landscape is the new frontier for business growth. With 81% of shoppers conducting online research before buying (Source: GE Capital Retail Bank, 2023), your online presence directly influences purchasing decisions.
Objection 9: "I don't have time/I’m busy."
Response: Time is precious, but so is your online reputation. Our services are designed to maximize efficiency, requiring minimal time investment from you while ensuring your digital footprint thrives.
Objection 10: "You can’t prove it works."
Response: Our strategies are backed by data and success stories. Businesses that adopt digital marketing strategies have a 2.5 times higher probability of expanding their workforce and business (Source: Google, 2023).
Objection 11: "We don't want to open up our business to any negativity."
Response: Online conversations about your business will happen with or without your participation. Engaging proactively allows you to shape these narratives positively, addressing concerns and highlighting strengths.
Objection 12: "Once listings are updated why should I stay on the service - why should I renew?"
Response: Online information is dynamic, with changes occurring frequently. Continuous management ensures your listings remain accurate, enhancing your SEO and customer trust.
Objection 13: "Why is my listing score still low, it's been a year and I haven’t been found or have errors on popular directories?"
Response: Consistency and accuracy across directories are key. Regular audits and updates are essential to improving your listing score and online visibility.
Objection 14: "I don't see value in generating reviews."
Response: Reviews are digital word-of-mouth. 92% of B2B buyers are more likely to purchase after reading a trusted review (Source: G2 Crowd, 2023).
Objection 15: "I'm already working with someone on my SEM/PPC that will get me on the first page of Google. I don’t need you."
Response: That’s a great start, but SEM/PPC is just one piece of the digital puzzle. Our comprehensive approach ensures all aspects of your online presence work together to maximize your visibility and impact.