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What is Roots?
Updated over a week ago

About Roots

Our mission is to empower you to live a balanced life in a digital world.

We help you set better boundaries with your phone, and unlock more time for the things that matter.

Our Why: As a society, we are more “connected” than ever before, yet we are more lonely and addicted. Our brains are so over-stimulated by “digital dopamine” that we have a hard time being present, and enjoying the real world. Most of us are addicted to our phones.

Our How: Think of Roots as your friendly accountability partner. We meet you where the problem is, to help find balance with your phone. In an approachable way that is backed by science, we create an experience that feels good, so you can make a lasting change.

Our Team:We are a small team, united by a common mission and a big vision. We are here for you, and we are struggling with many of the same problems you are. In fact, we started by building Roots to help ourselves with our own phone addiction.

What we believe:

  • Most of us are addicted to our phones — and it's only getting worse

  • The science is clear — it's impacting our mental and physical wellbeing

  • Now is the time to make a change — this is one of the most important issues we face

  • Presence is a gift — one of the most valuable things we can give to each other and ourselves

  • Technology can be a valuable tool — but moderation and balance is key

  • We can build a beautiful future together — our best days are yet to come

Our promise

We're in this together. We only succeed when you do.

That's why we're the only company to offer a risk-free trial, and money-back guarantee. And, a needs-based subscription program — so anyone who wants our help can have it.

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