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Introducing DNNR

Monetize your audience with a branded dinner club.

Written by Rae Lambert
Updated over a week ago

Groups of 6 matched for dinner. White labeled for you. Managed by us.

  • Build belonging IRL: Audiences become communities when they go to dinner.

  • Monetize meaningfully: Followers pay to join your branded dinner experience.

  • Zero operational lift: River handles matching, bookings, and communication.

Seacoast Stories, a hyper-local creator in Portsmouth, NH earned $458 by sending his audience to dinner. It was a huge success and now they are hosting a monthly dinner club. See the case study here →

How it Works (TL;DR):

Six strangers pay to meet for dinner to build community within your network. Zero hosting, planning, or ops required.

  1. Guests take a short personality quiz to get matched

  2. They pick a date & pay to book a seat (e.g. $16/person)

  3. River assembles groups of 6 matched by vibe and location

  4. We book the restaurant, send reminders, and sort every detail

  5. Your community bonds over dinner while the revenue rolls in

What’s Included:

DNNR orchestrates your branded dinner experiences. All you have to do is announce.

  1. Fully white-labeled dinner club experience

  2. Tailored personality quiz to match guests together

  3. Branded icebreakers to set the vibe

  4. Post-dinner feedback and reporting

  5. Real-time dashboard: revenue, attendance, UGC

About DNNR: DNNR connects your audience IRL. We orchestrate dinners for communities, creators, and brands. We turn your audience into IRL community through events that happen without you planning or showing up. We started as a meetup platform serving brands like Tim Ferriss, The All-In Podcast, Bolt.new and more.

We’re live in 50+ cities and have already sent 7,000+ people to dinner.

Most creators send 80–120 people and earn $1,000 – $2,000 per month — without hosting or planning anything.


DNNR: How It Works (the full version)

A Guide for Dinner Club Owners

DNNR is a white-labeled dinner club platform that lets you send your audience out to curated dinners — while earning revenue and building real-world belonging.

You set the date and neighborhood.
We handle the rest.


1. The Guest Experience

Step 1: Guests Take the Personality Quiz

Each guest completes a short but thoughtful questionnaire designed to understand:

  • Personality and social style

  • Interests and values

  • Energy level and dinner vibe

  • Logistics (dietary restrictions, phone number, etc.)

This allows us to match guests intentionally — not randomly.


Step 2: They Book a Seat

Standard ticket price: $15.99
(Some communities in more affluent markets charge up to $30 per seat.)

Important:

  • The ticket price does not include food or drinks.

  • Guests split the tab at the restaurant or request separate checks.

  • The ticket covers curation, matching, logistics, and experience design.


Step 3: We Match Tables of 6

Guests are placed into curated tables of six.

Why six?

  • Big enough for energy

  • Small enough for depth

  • Ideal for psychological safety

Matching considers:

  • Personality compatibility

  • Shared interests

  • Social openness

  • Energy level

  • Gender balance (when possible)

  • Age range (when relevant to the community)

We optimize for conversation chemistry, not demographic sorting.

As your dinner club grows, the system improves through:

  • Guest feedback ratings

  • Post-dinner surveys

  • Repeat attendance behavior

The algorithm gets smarter over time.


Step 4: Restaurant Reveal (Morning Of)

The morning of dinner:

  • Guests receive the restaurant location

  • Reservation is already handled

  • The table is booked and confirmed

We manage restaurant coordination and confirmations.


Step 5: The Secret After-Party

During dinner, guests receive the after-party location via SMS and email.

All tables unite at a nearby bar.

This creates:

  • Cross-table mixing

  • Shared energy

  • A memorable “IRL moment”


2. Pricing & Revenue

Revenue Split

DNNR operates on a simple revenue share:

  • 30% to DNNR

  • 70% to you (the Dinner Club Owner)

There are:

  • No restaurant kickbacks

  • No hidden fees

  • No operational lift required from you


Payments & Payouts

All payments are powered by Stripe.

You simply:

  1. Connect your Stripe account

  2. Set your own payout schedule

  3. Receive your 70% automatically

Stripe handles payment processing and transfers securely.


3. Cancellation Policy

We make cancellation simple and transparent.

Guests have ample opportunities to cancel:

  • Cancellation links are included in all emails

  • Accessible directly from their Dinner Club dashboard

72+ Hours Before Dinner

Guests automatically receive a full refund.

Within 72 Hours of Dinner

No refund.

(That’s the penalty for bailing on your future besties.)

When late cancellations happen:

  • DNNR is notified immediately

  • The matching algorithm reshuffles tables

  • We optimize to ensure as many full tables as possible

This protects table chemistry and minimizes awkward “missing seat” scenarios.


4. What You Do vs. What We Do

You:

  • Choose the date

  • Choose the city or neighborhood

  • Connect Stripe

  • Announce to your audience

We:

  • Collect registrations

  • Run matching

  • Book restaurants

  • Coordinate after-party

  • Send all guest communications (email + SMS)

  • Handle cancellations & reshuffling

  • Process payments

  • Provide feedback dashboards

You focus on energy and promotion.
We focus on infrastructure.


5. Philosophy

DNNR exists to rebuild in-person belonging at scale.

Six strangers at a table can:

  • Start a company

  • Form a friendship

  • Meet a future spouse

  • Or just feel less alone

This is infrastructure for IRL community.

And community builders should earn.

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