Your audience wants to meet.
Send them to dinner and earn meaningfully.
Most successful launches look like this:
Post one short video announcing your dinner club and/or newsletter post.
Share your booking link
Post a few reminder stories before the dinner
Announcement Examples
👉 For more inspiration, check @dnnr.io on Instagram and tap the Reposts section.
Video works best
Short, casual videos consistently outperform graphics and long captions.
They:
Build trust quickly
Explain the concept naturally
Feel personal
What works well
Talking to camera (your phone is perfect)
20–45 seconds
Filmed walking, outside, or at a café/bar
Minimal editing
If it feels like you’re telling a friend about it, you’re doing it right.
Sample Announcement Script
You can use this as a reel, story, caption, or newsletter blurb.
[Your Brand] is more than content — it’s community.
So we’re launching the [Your Brand] Dinner Club with @dnnr.io.
You take a quick quiz, get matched with 5 like-minded people, and meet for dinner at a local restaurant.
First dinner: [date], 7pm in [city].
We’ll handle the logistics — you just show up.
Take the quiz and book your seat at [link] 🍽️
Launch Timeline
We suggest announcing 7-14 days before your dinner.
10–14 days before
Post your main announcement
Share it to stories
5 days before
Story: “Almost full” or “Last chance”
3 days before — final push
Story: “Registrations close tomorrow”
Dinner day
Morning: “Tonight’s the night”
Evening: casual photos or videos
1-3 days after
One recap post or story
Please note:
Cancellation with full refund ends 72 hours before dinner
Booking window closes 48 hours before dinner
Full sample launch timeline
Full sample launch timeline
See how Seacoast Stories announced their dinner club
12 hours before announcement: Story teaser (7-14 days before dinner)
Making a fun reel announcement tonight at 6 pm. With [your brand], we want to make an impact beyond content creation. We want to bring people together IRL b/c that's what matters most in this life. More to come 😉
Announcement post (7-14 days before dinner)
Share post on story
Introducing [Your brand] Dinner Club
[Community]: take this personality quiz, and then the @dnnr.io tech will match you with 5 like-minded strangers for an intimate evening at a local restaurant.
Next [date], 7 pm in [location] is the first dinner.
Link: Join the club 🍽️ [link]
Story on attendance (7-5 days before dinner)
Screenshot of your dinner page with link to “Book your seat 🍽️”
Okay, so we are BLOWN away by how many people have signed up so far. We’re so inspired!
If you’ve been thinking about joining, now’s the perfect time to grab your seat at the table.
Story on last chance to book a seat (3 days before dinner)
In three days!
[Your brand] Dinner Club!
Take this quick personality quiz, and then we’ll match you with 5 other [Your brand] strangers you’re meant to meet.
You’ll enjoy dinner at a [location] restaurant at 7 pm. You’ll find out the restaurant you’re going to on the morning of!
Take the quiz 📝 [link]
Story on Dinner Club Day!
Story 1 (morning of)
Tonight’s the night!
Dozens of strangers will gather around tables across [location] to connect, share stories, and break bread.
We cannot wait to see what unfolds. 🍽️💬
Stories 2+ (night of)
Pics from everyone gathered at the bar.
Recap story (1 day after dinner)
Swipe for smiles, stories, and seriously good vibes from last night’s dinners 🥂
Already can’t wait for the next one.
Recap video post (3 days after dinner)
[Your brand] Dinner Club Recap 🍽️
Three nights ago, something special happened across [location].
Strangers came together over dinner—guided only by curiosity and a little quiz—and left with full hearts and new connections.
Here’s a look at what it felt like. ✨🍽️
To everyone who showed up, shared a story, and made space at the table—thank you.
This is just the beginning. Want to join the next one? Sign up with the link in bio.
Thanks to @dnnr.io, we have a platform that allows us to bring people together in this way!
The need for IRL (1+ weeks after dinner)
This was never just about putting something out into the world.
The goal has always been to create something people would love so much that they’d want to be in the same room because of it.
From intimate dinners to unexpected conversations, the most meaningful moments are still happening face-to-face.
Technology is everywhere—but it can’t replicate the feeling of being in a room where the energy is real, the conversation flows, and people feel seen.
Huge thank you to everyone — and to our partners at @dnnr.io for making nights like this possible.
We’re here for that.
Hope to see you IRL soon!
Suggested Newsletter Announcement
Subject: Something new we’re bringing to the table 🍽️ [Community Name] Dinner Club
Hey there,
We’re launching something new in [Community Name]: the [Community Name] Dinner Club.
Six people. One table. A great meal and meaningful conversation.
How it works
Take a short personality quiz
Get matched with 5 compatible guests
We choose the restaurant and handle logistics
You just show up
📍 [City / Neighborhood]
🗓️ [Day, Date] at 7:00 PM
🍽️ [Book your seat]
Can’t make this one? Sign up to get updates on future dinners.
Here’s to breaking bread and building something real,
[Community Name]
See what a recap post looks like
Recap posts help build momentum for future dinners.
Want a little extra lift on launch day?
Tag @dnnr.io when you post your announcement.
We celebrate launches, reshare when we can, and help bring more great humans to your table
NEED HELP? We’re with you every step of the way!
Contact us via the chat bubble bottom right, email us at hello@getriver.io, or book a meeting.
Become an affiliate: Know a creator who should run a branded dinner club?
Refer them and collect 5% of their dinner revenue for a year.