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How to launch your dinner club

Use our announcement plan template to send your community to dinner

Rae Lambert avatar
Written by Rae Lambert
Updated this week

Your audience wants to meet.
Send them to dinner and earn meaningfully.

  • Earn money by hosting curated dinners — we handle all the logistics.

  • Turn your audience into a real-world community.

  • Grow your local influence by bringing people together.

  • No planning, no stress — just announce.


Helpful links:


Suggested Announcement Video Script & Post Caption

[Your Brand] is more than [a podcast/community/group] — it’s how we bring [your people/fans/members] together off the air.
That’s why we’re launching the [Your Brand] Dinner Club.

Here’s the how it works:
🍽️ Take a quick [personality/interest] quiz.
✨ Get matched with five other [Your Brand listeners/members] based on [interests, food preferences, budget].
📍 The six of you will meet for dinner on [date] at [time] in [city/neighborhood]. Your restaurant will be revealed the morning of.

After dinner, all tables regroup for a [casual meetup/after-party] at a nearby [bar/café/sports bar].

To lock in your spot: take the quiz and book your seat at [URL].

Got questions? Drop a note in the chat bubble at the bottom right of the Dinner Club page and the platform team will help you out.

We can’t wait to see who you’ll meet — and the connections you’ll leave with!

Sample Announcement Timeline

We suggest announcing 7-14 days before your dinner!

Sample Announcement: See how Seacoast Stories announced their dinner club

12 hours before announcement: Story teaser (7-14 days before dinner)

  • Making a fun reel announcement tonight at 6 pm. With [your brand], we want to make an impact beyond content creation. We want to bring people together IRL b/c that's what matters most in this life. More to come 😉

Announcement post (7-14 days before dinner)

  • Share post on story

    Introducing [Your brand] Dinner Club

    [Community]: take this personality quiz, and then the tech will match you with 5 like-minded strangers for an intimate evening at a local restaurant.

    Next [date], 7 pm in [location] is the first dinner.

    Link: Join the club 🍽️ [link]

Story on attendance (7-5 days before dinner)

Screenshot of your dinner page with link to “Book your seat 🍽️”

  • Okay, so we are BLOWN away by how many people have signed up so far. We’re so inspired!

    If you’ve been thinking about joining, now’s the perfect time to grab your seat at the table.

Story on how many tables are full (3 days before dinner)

  • [X] tables. [X] people. 3 days to go.

    There’s still room—but not for long.

    🔥Reserve your spot [link]

  • 3 days to go.

    Tables are almost full, and the vibe is already incredible.

    🍽️ Join the crew [link]

Story on last chance to book a seat (1 day before dinner)

  • TOMORROW

    [Your brand] Dinner Club!

    Take this quick personality quiz, and then we’ll match you with 5 other [Your brand] strangers you’re meant to meet.

    You’ll enjoy dinner at a [location] restaurant at 7 pm. You’ll find out the restaurant you’re going to on the morning of!

    Take the quiz 📝 [link]

Story on Dinner Club Day!

  • Story 1 (morning of)

    Tonight’s the night!

    Dozens of strangers will gather around tables across [location] to connect, share stories, and break bread.

    We cannot wait to see what unfolds. 🍽️💬

  • Stories 2+ (night of)

    Pics from everyone gathered at the bar.

Recap story (1 day after dinner)

  • Swipe for smiles, stories, and seriously good vibes from last night’s dinners 🥂

    Already can’t wait for the next one.

Recap video post (3 days after dinner)

  • [Your brand] Dinner Club Recap 🍽️
    Three nights ago, something special happened across [location].

    Strangers came together over dinner—guided only by curiosity and a little quiz—and left with full hearts and new connections.

    Here’s a look at what it felt like. ✨🍽️

    To everyone who showed up, shared a story, and made space at the table—thank you.

    This is just the beginning. Want to join the next one? Sign up with the link in bio.

The need for IRL (1+ weeks after dinner)

  • This was never just about putting something out into the world.

    The goal has always been to create something people would love so much that they’d want to be in the same room because of it.

    From intimate dinners to unexpected conversations, the most meaningful moments are still happening face-to-face.

    Technology is everywhere—but it can’t replicate the feeling of being in a room where the energy is real, the conversation flows, and people feel seen.

    We’re here for that.

    Hope to see you IRL soon!


NEED HELP? We’re with you every step of the way!

Contact us via the chat bubble bottom right, email us at hello@getriver.io, or book a meeting.

Become an affiliate: Know a creator who should run a branded dinner club?

Refer them and collect 5% of their dinner revenue for a year.

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