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Ad Formats - Gaming

In mobile games you get a lot of on screen time but maybe not the full attention, it is like outdoor ads but in the metaverse.

M
Written by Martin Bergqvist
Updated over 3 months ago

Gaming is the biggest entertainment industry, bigger than both music and movies! Now it is possible to advertise within the gaming experience. This is advertising that is immersive and with long brand exposure in a non-intrusive way.

Ad format recommendations:

Ad Formats

960x540, 970x250, 300x250, 300x600

File formats

.JPG, .PNG, .GIF (animated possible)

Targeting options

  • Game segment - type of games: Action, Adventure, Casual, FPS (First Person Shooter), Puzzle, Racing, Simulation & Roleplay, Sports

  • Age (contextual) - games that have a specific age-span overrepresentation

  • Gender (contextual) - games that have a specific gender overrepresentation

  • Country

  • Language

Tips

  • Use clean ad creatives showing brand product and logotype

  • Avoid too much text and use large text fonts

If you're interested in learning more about Gaming-advertising, or want to launch a campaign - Click here


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