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Samhub
The Audience Platform for B2C Marketers
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How to get started with Samhub
How do I get started with Samhub Analytics?You can get started through a file analysis or through a web analysis, one is faster than the other but you get results both ways
How do I setup a conversion point in Samhub?
How do I add a new traffic source in Samhub? (Referrers)
How do I add traffic sources in Samhub? (MTM)
Samhub platform
Fundamentals of the Samhub platform
What are Samhub workspaces?A workspace is a separate linked account with it's own information, billing, analytics and marketing services.
How to install the script on your websitePut the Samhub script on all pages preferably in the header, or directly on the site somewhere else or last option: through your tag manager
How to use Mosaic LifestylesWith Mosaic Lifestyles you get access to data that can be leveraged in your CRM and paid marketing and to analyse your web traffic.
Customer Analysis troubleshootingCommon mistakes are that you have information that should not be in the file, or haven't made the selection properly.
How to do a Customer AnalysisA file should only include the zip codes and one zip code per customer, if you have 2 customers in the same zip code it should appear twice
What can I do with Samhub Analytics?You can understand your customers better, plan better strategies and launch your marketing more effectively.
How does Samhub Analytics work?Samhub Analytics are GDPR safe by using anonymous data that we match to the whole population using geographical information
Samhub Analytics vs. Google AnalyticsWith Samhub Analytics you will get the quality aspect of your traffic. We measure and analyse all your traffic with the same dataset
How do I read the Customer Analysis?The Samhub Audience Analysis is a safe way to get started with market analytics and can instantly add new insights to your business
How can I use Samhub to create Unified Marketing Measurement (UMM)?
How can Samhub assist in Omnichannel Marketing?
Ad Formats - TV4 Play (CTV)TV4 has quite specific ad requirements, it is very important that you have the ads as described in this specification or it will not work
Ad Formats - GamingIn mobile games you get a lot of on screen time but maybe not the full attention, it is like outdoor ads but in the metaverse.
Ad Formats - VideoVideo ad formats vary from site to site and network to network, this means that you need to have the right format for each site or network.
How does marketing through Samhub work?Buy marketing based on Samhub Analytics, single campaigns or through marketing plans - guaranteed price, all inclusive, no hidden costs.
How do I use Samhub to create a data-driven marketing strategy?A great marketing strategy is based on data that can be used to set the right budget, measurable goals and validate your strategy too.
What is Search Engine Marketing (SEM)?A complete guide to what search engine advertising is and how it fits in the complete marketing eco system
What is Display Advertising?A Comprehensive Guide to Display Advertising: Understanding, Targeting, Management, and Benefits
What is Native Advertising?Decoding Native Advertising: A Comprehensive Guide for Advertisers
What is Video Advertising?The Comprehensive Guide to Video Advertising: Strategies, Advantages, and Considerations before adding video to your media mix.
What ad formats should I use for Display Advertising?A guide to ad formats for display advertising
What ad formats do I need for Native Click Ads (PPC)?
What ad formats do I need for my Outdoor/Digital Out Of Home (DOOH) advertising?
What are the ad formats for Audio, Radio and Podcast advertising?