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Ad Formats - Video

Video ad formats vary from site to site and network to network, this means that you need to have the right format for each site or network.

William Florin avatar
Written by William Florin
Updated over 9 months ago

General guidelines

  • No black start or end images

  • The lighter the material the faster it loads and the better user experience

  • No files can be bigger than 16 MB, preferbly smaller than 5 MB

Above specifications ensures a wide distribution in many channels and networks. The following video-networks have special requirements: TV4, NENT Group, Smartclip, Premium Video Alliance, Schibsted, Bonnier, PlayAd. If these publishers are of interest please contact us for specifications.

Specifications

Video - site

Audio

File

Other

Resolution: 1280x720

Perspective: 16:9
Codec: H.264
Frame rate: 24-30 fps
Bit rate: 1500-2000 kbps
Length: 15, 20 or 30 sek.

Codec: AAC
Samle rate: 48 kHz
Bit rate: 128-320 kbps

Weight: max 8 Mb
Type: MP4 el. MOV

BS1770 integrated loudness:
Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Video - CTV

Audio

File

Other

Resolution: 1920x1080

Perspective: 16:9
Codec: H.264
Frame rate: 24-30 fps
Bit rate: 1500-2000 kbps
Length: max 20 sec.

Codec: AAC
Samle rate: 48 kHz
Bit rate: 128-320 kbps

Weight: max 8 Mb
Type: MP4

BS1770 integrated loudness:
Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

If you're interested in learning more about video-advertising, or want to launch a campaign - Click here

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