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Ad Formats - Video

Video ad formats vary from site to site and network to network, this means that you need to have the right format for each site or network.

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Written by Martin Bergqvist
Updated over 3 months ago

General guidelines

  • No black start or end images

  • The lighter the material the faster it loads and the better user experience

  • No files can be bigger than 16 MB, preferbly smaller than 5 MB

Above specifications ensures a wide distribution in many channels and networks. The following video-networks have special requirements: TV4, NENT Group, Smartclip, Premium Video Alliance, Schibsted, Bonnier, PlayAd. If these publishers are of interest please contact us for specifications.

Specifications

Video - site

Audio

File

Other

Resolution: 1280x720

Perspective: 16:9
Codec: H.264
Frame rate: 24-30 fps
Bit rate: 1500-2000 kbps
Length: 15, 20 or 30 sek.

Codec: AAC
Samle rate: 48 kHz
Bit rate: 128-320 kbps

Weight: max 8 Mb
Type: MP4 el. MOV

BS1770 integrated loudness:
Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Video - CTV

Audio

File

Other

Resolution: 1920x1080

Perspective: 16:9
Codec: H.264
Frame rate: 24-30 fps
Bit rate: 1500-2000 kbps
Length: max 20 sec.

Codec: AAC
Samle rate: 48 kHz
Bit rate: 128-320 kbps

Weight: max 8 Mb
Type: MP4

BS1770 integrated loudness:
Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

If you're interested in learning more about video-advertising, or want to launch a campaign - Click here

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