Custom categories allow you to organize your menu in ways that reflect how customers actually shop—not just by product type, but by interest, occasion, or experience. Whether you’re curating bundles, promoting seasonal highlights, or guiding first-time buyers, this feature can turn your menu into a more intuitive, personalized shopping experience.
Here are some impactful ways to make the most of custom categories:
1. Deals & Promotions
Create a dedicated “Deals” or “Special Offers” section to showcase discounted items, limited-time bundles, or promotions that drive conversions.
2. Staff Picks
Highlight team favorites with a “Staff Picks” category. Customers love getting expert recommendations—it builds trust and creates a curated feel.
3. Seasonal & Occasion-Based
Tailor categories to moments that matter:
“Date Night Picks”
“Game Day Essentials”
“Holiday Favorites”
4. Price & Prestige Tiers
Help customers navigate by budget or taste:
“Under $20 Favorites”
“Top Shelf Selections”
5. Flavor Profiles or Product Type
Make exploration easy with categories like:
“Sweet & Fruity”
“Smoky & Bold”
6. Experience Level or Intended Use
Support new and returning customers alike:
“Great for Beginners”
“Everyday Essentials”
“Acquired Tastes”
7. Product Features
Spotlight key attributes:
“Flavored Options”
“High Potency Picks”
“Menthol Must-Haves”
8. Lifestyle & Aesthetic
Appeal to identity and vibe:
“Discreet Picks”
“Collector’s Corner”
9. Brand or Region
Show off popular or unique selections:
“Local Favorites”
“Imported Cigars”
“Fan-Favorite Brands”
10. Bundle & Save
Drive larger purchases with value-packed bundles:
“Buy More, Save More”
“Perfect Pairings”
11. Top Sellers
Let new customers shop with confidence by highlighting your most popular items.
12. What’s New
Keep things fresh with a “New Arrivals” category that draws repeat visits.
Pro Tip: Rotate seasonal and promotional categories regularly to keep your menu feeling fresh and relevant.
Want help curating your custom categories? We’re happy to advise—just reach out to your account manager today!