We understand that page traffic is important to our partner publications and have implemented a few tools you can use to enhance Search Engine Optimization.
1. Once your calendar is live, download a sitemap using the instructions located under Portals>View Portals>SEO & Link Structure
2. If not already chosen, consider using the Inline View option for Event Detail View which can be found under Portals>View Portals>Configuration & Display Settings
For more details about the differences between Inline View and Modal View, visit our help topic "What is the Event Detail View Field?"