Overview: Use Topics and Tags to group, analyze, and track the prompts that matter most. Scrunch gives you multiple ways to organize prompts, so you can make sense of how your brand is showing up in AI search. The two most useful tools for organizing prompts are Key Topics and Tags.
Key Topics: High-Level Auto-Categorization
What they are:
Key Topics are defined in the Context tab and represent major themes your brand wants to monitor (e.g., “cloud security,” “home insurance,” or “retirement planning”).
How they work:
Once you've set your Key Topics, Scrunch will automatically group related prompts under each one. A single prompt can belong to multiple Key Topics depending on the intent and content.
Things to know:
Topics are auto-assigned based on semantic relevance to the topic definitions.
You cannot manually assign or reassign prompts to Topics.
These are great for tracking high-level visibility trends over time.
Where to define them:
Go to the Context tab → Scroll to the Key Topics section → Add or edit the topics relevant to your business.
Tags: Custom Manual Groupings
What they are:
Tags are flexible, user-defined labels you can assign to prompts manually or in bulk. They’re perfect for organizing prompts around campaigns, clients, product lines, or anything else unique to your workflow.
Why use tags:
Group prompts your own way—beyond what Topics allow.
Filter dashboards, exports, and AI model outputs by tag.
Track trends over time for a specific tag set (e.g., “holiday campaign,” “competitor prompts,” or “client-A”).
How to manage tags:
Go to the Prompts tab
Sort by Seed Prompt to group related variations
Select prompts individually or in bulk
Click “Edit tags”
Create new tags or apply existing ones
✅ When to Use Topics vs. Tags
Use Case | Use Key Topics | Use Tags |
Track long-term trends across major themes | ✅ | — |
Segment prompts by client, campaign, or initiative | — | ✅ |
Automatically categorize prompts at scale | ✅ | — |
Manually control and edit groupings | — | ✅ |
Analyze presence by theme across models | ✅ | ✅ |
Pro Tip
Use both Topics and Tags together for layered analysis. For example, create a Key Topic called “email security” and tag specific prompts under it as “client-A” to track visibility both by theme and by account.