Prompts are the foundation of your AI visibility monitoring in Scrunch. There are several ways to add prompts - each designed for different workflows:
Reminder, each platform a prompt runs against counts as one 'Prompt' for your package.
1. Add Prompts One at a Time
Use this method when you want precise control over each prompt.
Navigate to the Prompts tab
Click “+ New Prompt”
Enter your prompt, select the platforms, add optional tags or persona
Click Create
2. Bulk Import from a List
Ideal for pasting in a batch of questions you've already gathered.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select “Bulk Add Prompts”
Enter one prompt per line
Configure platform settings in bulk
Click Upload Prompts
Once you've made sure they are good to go, select "Add Prompts"
3. Convert SEO Keywords into Prompts
Turn your existing keyword list into AI-native prompts.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select “Convert SEO Keywords"
Paste a list of SEO keywords
Scrunch will auto-convert them into question-style prompts typically seen in AI models
Review and edit before selecting "Add Prompts"
4. Upload via CSV
Best for advanced users who want full control or to re-upload prompts with context.
Navigate to the Prompts tab
Click on the drop-down next to "+ New Prompt"
Select “Import Prompts from CSV"
Download the CSV template from the prompt upload section
Fill in columns for prompt, platforms, persona, tags, and topic
Upload the completed file via "Upload CSV"
Review and edit before selecting "Add Prompts"
💡 Tip: Use the CSV method if you want to assign prompts to Topics (Key Topics), which isn’t possible just yet through the UI.
What Happens Next?
Once added, Scrunch will begin tracking responses to your prompts across selected AI models. You can view insights in the Dashboard, explore Sources, and dig into results by persona, topic, or tag.
Need help picking the right prompts? We suggest using the Generate Prompts with AI tool to get auto-suggested questions based on your brand, audience, and focus stage.