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How to Add Prompts in Scrunch

This guide explains the multiple ways to add prompts and start monitoring AI responses within your Scrunch org

Updated over 2 months ago

Prompts are the foundation of your AI visibility monitoring in Scrunch. There are several ways to add prompts - each designed for different workflows:

Reminder, each platform a prompt runs against counts as one 'Prompt' for your package.


1. Add Prompts One at a Time

Use this method when you want precise control over each prompt.

  • Navigate to the Prompts tab

  • Click “+ New Prompt”

  • Enter your prompt, select the platforms, add optional tags or persona

  • Click Create


2. Bulk Import from a List

Ideal for pasting in a batch of questions you've already gathered.

  • Navigate to the Prompts tab

  • Click on the drop-down next to "+ New Prompt"

  • Select “Bulk Add Prompts”

  • Enter one prompt per line

  • Configure platform settings in bulk

  • Click Upload Prompts

  • Once you've made sure they are good to go, select "Add Prompts"


3. Convert SEO Keywords into Prompts

Turn your existing keyword list into AI-native prompts.

  • Navigate to the Prompts tab

  • Click on the drop-down next to "+ New Prompt"

  • Select “Convert SEO Keywords"

  • Paste a list of SEO keywords

  • Scrunch will auto-convert them into question-style prompts typically seen in AI models

  • Review and edit before selecting "Add Prompts"


4. Upload via CSV

Best for advanced users who want full control or to re-upload prompts with context.

  • Navigate to the Prompts tab

  • Click on the drop-down next to "+ New Prompt"

  • Select “Import Prompts from CSV"

  • Download the CSV template from the prompt upload section

  • Fill in columns for prompt, platforms, persona, tags, and topic

  • Upload the completed file via "Upload CSV"

  • Review and edit before selecting "Add Prompts"

💡 Tip: Use the CSV method if you want to assign prompts to Topics (Key Topics), which isn’t possible just yet through the UI.


What Happens Next?

Once added, Scrunch will begin tracking responses to your prompts across selected AI models. You can view insights in the Dashboard, explore Sources, and dig into results by persona, topic, or tag.

Need help picking the right prompts? We suggest using the Generate Prompts with AI tool to get auto-suggested questions based on your brand, audience, and focus stage.

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