Mid-September 2025 Product Update

We’re updating the Scrunch AI platform every week with new features and enhancements to improve your experience.

​Brand presence filter: You can now filter Prompts and Citations based on the Brand Presence metric. In Prompts, you can filter to view only topics, tags, or prompts where your brand has been mentioned at least once (or is never mentioned).

In Citations, filter your view to just show pages that are cited when you are present vs. when you’re not to better understand what citations are correlated with performance.

​Update funnel stage and key topic assignments for prompts: We now support reassigning the Stage (funnel stage) and Key Topic assignments for prompts.

Scrunch auto-assigns a stage and topic when prompts are initially created — now you can override them when needed. Stage and topic overrides are already supported when importing prompts via CSV.

​Custom date range selection and expanded historical data access: Following on from the addition of date range selection, you can now select any custom date range you’d like in the Dashboard, Prompts, and Citations views.

And one more thing… we’ve expanded historical data access for all customers.

Using a custom date range, you can analyze performance for up to the past 12 months (or to when you first created your Scrunch environment).

Improved team management for brands: Customers on any Scrunch plan (Standard, Agency, or Enterprise) now have access to more granular role-based access control features.
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We’ve renamed the former “Settings” page to “Team Members” for clarity, and also made it possible for all team members to view (but not change) who has access to Scrunch.
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Brand administrators can now assign Viewer roles to team members to let them access Scrunch but prohibit any changes to Scrunch configuration. Editor roles can make changes, but not manage users. And Admin roles ****can invite new users into Scrunch or update roles.

Enterprise and Agency administrators can find a more customizable organization-wide team management page under Organization Settings, including the ability to grant team members role-restricted access to all the brands they manage in Scrunch.

(Formerly known as Bot Analytics)
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We’re making Agent Traffic Analytics generally available to all customers. Multiple CDN and hosting partners are supported, including Akamai, Cloudflare, and Vercel, with WordPress support coming shortly.

From the new “Agent Traffic” tab in Scrunch, you can connect your site and receive detailed install instructions that you can follow yourself or find reference docs for your IT team.

For customers on Enterprise plans, reach out to your CSM to discuss integrating agent traffic analytics — we have flexible options to integrate with your tech stack of choice.

What’s Next?

We’re gearing up for a busy Fall at Scrunch. Be sure to follow us on LinkedIn and tune in to our monthly webinars for product spotlights and upcoming launches!

Here’s a quick summary of what we covered in our last webinar:

Scrunch is growing fast and your feedback fuels it. To learn how Scrunch can support your team, reach out any time.

Thanks for building with us.

The Scrunch Team